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Cited by

• 2011What Really Defines Relationship Marketing? A Review of Definitions and General and Sector-Specific Defining Constructs129 cited
• 1999Integrating deductive and inductive approaches in a study of new ventures and customer perceived risk88 cited
• 2008Diverging expectations in buyer–seller relationships: Institutional contexts and relationship norms77 cited
• 2017Development of new B2B venture corporate brand identity: A narrative performance approach66 cited
• 2013The role of perceived interactivity in virtual communities: building trust and increasing stickiness59 cited
• 2003Sources, Signs and Signalling for Fast Trust Creation in Organisational Relationships55 cited
• 2007Research on trust: a bibliography and brief bibliometric analysis of the special issue submissions53 cited
• 2012Exploring small family‐owned firms’ competitive ability52 cited
• 2012The use and impacts of bank support on UK small and medium-sized enterprises30 cited
• 2009Neuropsicologia delle dinamiche di acquisto6 cited