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Analyzing Customer-Orientation Practices of Firms from a Wider Perspective
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Analyzing Customer-Orientation Practices of Firms from a Wider Perspective (2008)Analyzing Customer-Orientation Practices …Case study research: design and methods (2011)Case study research: design a…Research Methods in Business Studies: A Practical Guide (2010)Research Methods in Business …Handbook of qualitative research (2000)Handbook of qualitative resea…Developing relationships in business networks (1995)Developing relationships in b…The Commitment-Trust Theory of Relationship Marketing (1994)The Commitment-Trust Theory o…Dyadic Business Relationships within a Business Network Context (1994)Dyadic Business Relationships…Customer Satisfaction, Market Share, and Profitability: Findings from Sweden (1994)Customer Satisfaction, Market…Market Orientation: Antecedents and Consequences (1993)Market Orientation: Anteceden…Research Methods in Social Relations (1992)Research Methods in Social Re…Marketing Services: Competing Through Quality (1992)Marketing Services: Competing…The Effect of a Market Orientation on Business Profitability (1990)The Effect of a Market Orient…The Effect of a Market Orientation on Business Profitability (1990)The Effect of a Market Orient…Case Study Research: Design and Methods (1984)Case Study Research: Design a…International Marketing and Purchasing of Industrial Goods: An Interaction Approach (1982)International Marketing and P…Power, Equity and Commitment in Exchange Networks (1978)Power, Equity and Commitment …Principles of Marketing (1972)Principles of MarketingThe Nature of the Firm (1937)Economic Action and Social Structure: The Problem of Embeddedness (1985)SOCIAL CAPITAL AND VALUE CREATION: THE ROLE OF INTRAFIRM NETWORKS. (1998)Social Capital, Intellectual Capital, and the Organizational Advantage (1998)Firm resources and sustained competitive advantage (2004)The Uppsala internationalization process model revisited: From liability of foreignness to liability of outsidership (2009)A Paradigm for Developing Better Measures of Marketing Constructs (1979)Review of Psychometric theory (2nd ed.). (1979)Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence (1988)The Capabilities of Market-Driven Organizations (1994)Customer value: The next source for competitive advantage (1997)Organizational Strategy, Structure, and Process (1978)Corporate Culture, Customer Orientation, and Innovativeness in Japanese Firms: A Quadrad Analysis (1993)Upper Echelons: The Organization as a Reflection of Its Top Managers (1984)A Conceptual Model of Service Quality and Its Implications for Future Research (1985)Market Orientation and the Learning Organization (1995)The Presentation of Self in Everyday Life. (1956)The Evolution of Cooperation (1981)An Integrated Model of Buyer-Seller Relationships (1995)Customer satisfaction with services: putting perceived value into the equation (2000)MAKING FAST STRATEGIC DECISIONS IN HIGH-VELOCITY ENVIRONMENTS. (1989)CASE Tools as Organizational Change: Investigating Incremental and Radical Changes in Systems Development (1993)Research Design: Qualitative, Quantitative, and Mixed Methods Approaches (1994)Knowledge Specialization, Organizational Coupling, and the Boundaries of the Firm: Why Do Firms Know More than They Make? (2001)Case Study Research (2004)Research Design: Qualitative, Quantitative, and Mixed Methods Approaches (2009)Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research (1975)Structural equation modeling in practice: A review and recommended two-step approach. (1988)Comparative fit indexes in structural models. (1990)An Examination of the Nature of Trust in Buyer-Seller Relationships (1997)The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty (2001)Trust and TAM in Online Shopping: An Integrated Model1 (2003)Mixed Methods Research: A Research Paradigm Whose Time Has Come (2004)Qualitative research: Methods in the social sciences (2006)Document Analysis as a Qualitative Research Method (2009)Classifying Services to Gain Strategic Marketing Insights (1983)Use of mass media campaigns to change health behaviour (2010)Effects of innovation types on firm performance (2011)Talking about pictures: A case for photo elicitation (2002)Two Decades of Developments in Qualitative Inquiry (2002)
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References

  • 1984Case Study Research: Design and Methods82,022 cited
  • 1994The Commitment-Trust Theory of Relationship Marketing22,337 cited
  • 2011Case study research: design and methods21,885 cited
  • 1990The Effect of a Market Orientation on Business Profitability9,642 cited
  • 1993Market Orientation: Antecedents and Consequences8,825 cited
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  • 2000Handbook of qualitative research7,081 cited
  • 1972Principles of Marketing5,587 cited
  • 1995Developing relationships in business networks3,265 cited
  • 1994Dyadic Business Relationships within a Business Network Context2,371 cited
  • 1994Customer Satisfaction, Market Share, and Profitability: Findings from Sweden2,349 cited
  • 1992Marketing Services: Competing Through Quality2,178 cited
  • 1992Research Methods in Social Relations2,086 cited
  • 1982International Marketing and Purchasing of Industrial Goods: An Interaction Approach1,943 cited
  • 1978Power, Equity and Commitment in Exchange Networks1,739 cited
  • 2010Research Methods in Business Studies: A Practical Guide

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