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The Determinants of Japanese New Product Successes

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References

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1995Organizing for Effective New Product Development: The Moderating Role of Product Innovativeness979 cited

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2003Statistical power and structural equation models in business research382 cited
2003The Effect of Export Marketing Capabilities on Export Performance: An Investigation of Chinese Exporters371 cited
2003Creating customer knowledge competence: managing customer relationship management programs strategically368 cited
2008Market-based capabilities and financial performance of firms: insights into marketing’s contribution to firm value325 cited
1996What Separates Japanese New Product Winners from Losers310 cited
2004Selecting Influential Business‐to‐Business Customers in New Product Development: Relational Embeddedness and Knowledge Heterogeneity Considerations307 cited
2000Antecedents and Consequences of Marketing Managers’ Conflict-Handling Behaviors288 cited
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