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Cause-Related Marketing in the Retail and Finance Sectors
16 references·2 citing·42 second hop
Cause-Related Marketing in the Retail and Finance Sectors (2008)Cause-Related Marketing in the Retail and…Cause-Related Marketing (CRM): The Influence of Donation Proximity and Message-Framing Cues on the Less-Involved Consumer (2007)Cause-Related Marketing (CRM)…The Marketization of the Nonprofit Sector: Civil Society at Risk? (2004)The Marketization of the Nonp…Social Alliances: Company/Nonprofit Collaboration (2004)Social Alliances: Company/Non…Corporate Social Responsibility: Doing the Most Good for Your Company and Your Cause (2004)Corporate Social Responsibili…The Next Wave of Corporate Community Involvement: Corporate Social Initiatives (2002)The Next Wave of Corporate Co…Environmental disclosures in the annual report (2002)Environmental disclosures in …Corporate social responsibility and cause-related marketing: an overview (2001)Corporate social responsibili…The Influence of Cause-Related Marketing on Consumer Choice: Does One Good Turn Deserve Another? (2000)The Influence of Cause-Relate…Donations to Charity as Purchase Incentives: How Well They Work May Depend on What You Are Trying to Sell (1998)Donations to Charity as Purch…Accounting and accountability : changes and challenges in corporate social and environmental reporting (1996)Accounting and accountability…Managing Legitimacy: Strategic and Institutional Approaches (1995)Managing Legitimacy: Strategi…Consumer Perceptions of Organizations that Use Cause-Related Marketing (1992)Consumer Perceptions of Organ…The Double-Edge of Organizational Legitimation (1990)The Double-Edge of Organizati…Cause-Related Marketing: A Coalignment of Marketing Strategy and Corporate Philanthropy (1988)Cause-Related Marketing: A Co…Research in Organizational Behavior. (1986)Research in Organizational Be…Organizational Legitimacy: Social Values and Organizational Behavior (1975)Organizational Legitimacy: So…Does an expanded brand user base of co-branded advertising help ad-memorability? (2018)Does an expanded brand user b…Collaboration Between Nonprofit and Business Sectors: A Framework to Guide Strategy Development for Nonprofit Organizations (2013)Collaboration Between Nonprof…The Analytic Hierarchy Process (1985)Social Accountability and Corporate Greenwashing (2003)Environmental disclosure quality in large German companies: Economic incentives, public pressures or institutional conditions? 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(2000)Modes of Network Governance: Structure, Management, and Effectiveness (2007)Size and Composition of Corporate Boards of Directors: The Organization and its Environment (1972)STRATEGIC RESPONSES TO INSTITUTIONAL PROCESSES (1991)Introduction (2002)Corporate Communication and Impression Management – New Perspectives Why Companies Engage in Corporate Social Reporting (2000)Methodological issues ‐ Reflections on quantification in corporate social reporting content analysis (2000)The effect of corporate governance on sustainability disclosure (2010)Self-Reports in Organizational Research: Problems and Prospects (1986)Toward a knowledge‐based theory of the firm (1996)Corporate Social Responsibility, Customer Satisfaction, and Market Value (2006)Maximizing Business Returns to Corporate Social Responsibility (CSR): The Role of CSR Communication (2010)The Business Case for Corporate Social Responsibility: A Review of Concepts, Research and Practice (2010)
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References

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  • 1992Consumer Perceptions of Organizations that Use Cause-Related Marketing

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460 cited
  • 2004Social Alliances: Company/Nonprofit Collaboration451 cited
  • 2002The Next Wave of Corporate Community Involvement: Corporate Social Initiatives443 cited
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    • 2018Does an expanded brand user base of co-branded advertising help ad-memorability?16 cited