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Market orientation and performance: empirical tests in a transition economy

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References

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1990The Effect of a Market Orientation on Business Profitability7,973 cited
1990Market Orientation: The Construct, Research Propositions, and Managerial Implications7,320 cited
1993Market Orientation: Antecedents and Consequences7,032 cited
1971Industrial Market Structure and Economic Performance.6,267 cited
1995Market Orientation and the Learning Organization4,379 cited
1993Corporate Culture, Customer Orientation, and Innovativeness in Japanese Firms: A Quadrad Analysis3,864 cited
1986Measurement of Business Performance in Strategy Research: A Comparison of Approaches3,502 cited
1984Measuring organizational performance in the absence of objective measures: The case of the privately‐held firm and conglomerate business unit3,337 cited
1994Does Competitive Environment Moderate the Market Orientation-Performance Relationship?2,621 cited
1986Measurement of Business Performance in Strategy Research: A Comparison of Approaches1,998 cited
1993Corporate Culture, Customer Orientation, and Innovativeness in Japanese Firms: A Quadrad Analysis1,823 cited
1989Organizational Culture and Marketing: Defining the Research Agenda

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1,802 cited

1986Measuring strategic performance1,304 cited

1992Developing a market orientation: An organizational strategy perspective1,213 cited

Cited by

2010A survey of market orientation research (1995–2008)199 cited
2007The curvilinear relationships between responsive and proactive market orientations and new product performance: A contingent link175 cited
2010Ownership, strategic orientation and internationalization in emerging markets165 cited
2010The impact of market orientation on the development of relational capabilities and performance outcomes: The case of Russian industrial firms164 cited
2004Market orientation, brand investment, new service development, market position and performance for service organisations163 cited
2003An Appraisal of Research on the Predictive Power of Market Orientation162 cited
2008The implementation of a market orientation161 cited
2011Market orientation and manufacturing performance of Indian SMEs158 cited
2005Cultural vs. operational market orientation and objective vs. subjective performance: Perspective of production and operations157 cited
2006Modeling store loyalty: perceived value in market orientation practice153 cited
2021The indirect effect of online marketing capabilities on the international performance of e-commerce SMEs150 cited
2001Exploring the link between market orientation and innovation in the European and US insurance markets136 cited
2005Market orientation and marketing practice in a developing economy123 cited
2002From market failure to marketing failure: market orientation as the key to deep outreach in microfinance123 cited
2012Market orientation, learning orientation, and the performance of nonprofit organisations (NPOs)96 cited
2005Have small businesses adopted the market orientation concept? The case of small businesses in Michigan93 cited