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Applications of Consumer Information Processing Research To Public Policy Issues
8 references·9 citing·43 second hop
Applications of Consumer Information Processing Research To Public Policy Issues (1975)Applications of Consumer Information Proc…Buyer/Consumer Information Processing (1976)Buyer/Consumer Information Pr…Warranty and Complaint Policies: An Opportunity for Marketing Management (1975)Warranty and Complaint Polici…Deception in Advertising: A Conceptual Approach (1975)Deception in Advertising: A C…Perceived Risk and Its Components: A Model and Empirical Test (1973)Perceived Risk and Its Compon…Risk Taking and Information Handling in Consumer Behavior (1969)Risk Taking and Information H…An Investigation of the Relationships between Beliefs about an Object and the Attitude toward that Object (1963)An Investigation of the Relat…A Model for Predictive Measurements of Advertising Effectiveness (1961)A Model for Predictive Measur…Cognitive structure and attitudinal affect. (1956)Cognitive structure and attit…Deceptive Marketing Outcomes: A Model for Marketing Communications (2019)Deceptive Marketing Outcomes:…Marketing a consumer durable brand in Malaysia: a conjoint analysis and market simulation (2010)Marketing a consumer durable …Warranty and warrantor reputations as signals of hybrid product quality (2001)Warranty and warrantor reputa…Extended Warranties: Consumer and Manufacturer Perceptions (1991)Extended Warranties: Consumer…A Longitudinal Evaluation of the Listerine Corrective Advertising Campaign (1983)A Longitudinal Evaluation of …Warranty and Other Extrinsic Cue Effects on Consumers' Risk Perceptions (1982)Warranty and Other Extrinsic …Deceptive Advertising: A Practical Approach to Measurement (1982)Deceptive Advertising: A Prac…Galbraith revisited: advertising in non-affluent societies (1980)Galbraith revisited: advertis…Defining and Measuring Deception in Advertising: A Review and Evaluation (1980)Defining and Measuring Decept…Information and Consumer Behavior (1970)Country-of-Origin Effects on Product Evaluations (1982)Country Image: Halo or Summary Construct? 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this work references cited by second hop

References

  • 1963An Investigation of the Relationships between Beliefs about an Object and the Attitude toward that Object1,652 cited
  • 1969Risk Taking and Information Handling in Consumer Behavior1,397 cited
  • 1956Cognitive structure and attitudinal affect.1,075 cited
  • 1961A Model for Predictive Measurements of Advertising Effectiveness797 cited
  • 1973Perceived Risk and Its Components: A Model and Empirical Test757 cited
  • 1975Deception in Advertising: A Conceptual Approach194 cited
  • 1976Buyer/Consumer Information Processing133 cited
  • 1975Warranty and Complaint Policies: An Opportunity for Marketing Management113 cited

Cited by

  • 1982Warranty and Other Extrinsic Cue Effects on Consumers' Risk Perceptions607 cited
  • 2001Warranty and warrantor reputations as signals of hybrid product quality35 cited
  • 1991Extended Warranties: Consumer and Manufacturer Perceptions30 cited
  • 1982Deceptive Advertising: A Practical Approach to Measurement23 cited
  • 2010Marketing a consumer durable brand in Malaysia: a conjoint analysis and market simulation22 cited
  • 1983A Longitudinal Evaluation of the Listerine Corrective Advertising Campaign19 cited
  • 2019Deceptive Marketing Outcomes: A Model for Marketing Communications

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13 cited
  • 1980Galbraith revisited: advertising in non-affluent societies11 cited
  • 1980Defining and Measuring Deception in Advertising: A Review and Evaluation10 cited