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Confirmatory Versus Comparative Approaches to Judging Theory Tests
14 references·9 citing·43 second hop
Confirmatory Versus Comparative Approaches to Judging Theory Tests (1987)Confirmatory Versus Comparative Approache…Science and Values. (1986)Science and Values.On Method in Consumer Research: A Critical Relativist Perspective (1986)On Method in Consumer Researc…The Role of External Validity in Theoretical Research (1983)The Role of External Validity…Is Science Marketing? (1983)Is Science Marketing?External Validity and the Research Process: A Comment on the Calder/Lynch Dialogue (1983)External Validity and the Res…Central and Peripheral Routes to Advertising Effectiveness: The Moderating Role of Involvement (1983)Central and Peripheral Routes…Beyond External Validity (1983)Beyond External ValidityThe Concept of External Validity (1982)The Concept of External Valid…On the External Validity of Experiments in Consumer Research (1982)On the External Validity of E…Designing Research for Application (1981)Designing Research for Applic…Progress and Its Problems (1977)Progress and Its ProblemsPrinciples of research in social psychology (1973)Principles of research in soc…Cognitive Learning, Cognitive Response to Persuasion, and Attitude Change (1968)Cognitive Learning, Cognitive…Ethos: A confounding element in communication research (1966)Ethos: A confounding element …Under the Umbrella: Goal-Derived Category Construction and Product Category Nesting (2021)Under the Umbrella: Goal-Deri…When Infamy Becomes Fame: The Positive Side of Negative Athlete Publicity (2018)When Infamy Becomes Fame: The…Framing as status or benefits? (2016)Framing as status or benefits?In Defense of Bumbling (2012)In Defense of BumblingHow does a Brand Ally Affect Consumer Evaluations of a Focal Brand? (2012)How does a Brand Ally Affect …Does marketing research suffer from methods myopia? (2012)Does marketing research suffe…Validation in marketing experiments revisited (2010)Validation in marketing exper…The Effective Product Placement: Finding Appropriate Methods and Contexts for Higher Brand Salience (2008)The Effective Product Placeme…Die Rolle von Replikationen in der Marketingwissenschaft (2005)Die Rolle von Replikationen i…Statistical principles in experimental design. (1962)Experimental and Quasi-Experimental Designs for Research (1963)The Structure of Scientific Revolutions (1963)A Framework for Conceptual Contributions in Marketing (2011)Large-Scale Psychological Differences Within China Explained by Rice Versus Wheat Agriculture (2014)Sample Size for Survey Research: Review and Recommendations (2020)Representing and Testing Organizational Theories: A Holistic Construal (1982)Measuring novelty seeking in tourism (1992)Risk Perceptions and Pleasure Travel: An Exploratory Analysis (1992)The Logic of Scientific Discovery (2013)Influencer Endorsements: How Advertising Disclosure and Source Credibility Affect Consumer Purchase Intention on Social Media (2020)Social Learning Theory. (1978)Understanding Attitudes and Predicting Social Behavior (1980)A Treatise on the Family (1991)Feminist Thought: Implications for Consumer Research (1993)Introspection in Consumer Research: Implementation and Implications (1993)The disciplinary dilemma of tourism studies (1997)The Elaboration Likelihood Model of Persuasion (1986)The Persuasion Knowledge Model: How People Cope with Persuasion Attempts (1994)Communication and Persuasion: Central and Peripheral Routes to Attitude Change (2015)A Theory of Cognitive Dissonance (2017)Construct validity in psychological tests. (1955)Theory-Testing, Generalization, and the Problem of External Validity (2003)How Low Should You Go? Low Response Rates and the Validity of Inference in IS Questionnaire Research (2006)Comparing Data Characteristics and Results of an Online Factorial Survey between a Population-Based and a Crowdsource-Recruited Sample (2014)Falsification and the Methodology of Scientific Research Programmes (1970)Humanistic Inquiry in Marketing Research: Philosophy, Method, and Criteria (1986)In Defense of Being “Native”: The Case for Insider Academic Research (2007)Cross-Sectional versus Longitudinal Survey Research: Concepts, Findings, and Guidelines (2008)The Functional Approach to the Study of Attitudes (1960)The Open and Closed Mind (1960)The Handbook of Social Psychology (1969)Effects of involvement on persuasion: A meta-analysis. (1989)CURRENT RESEARCH IN SOCIAL PSYCHOLOGY (1996)Attitude change: Multiple roles for persuasion variables. (1998)Introduction: epistemic communities and international policy coordination (1992)The Futures of European Capitalism (2002)Reframing Public Policy (2003)Does Intelligence Cause Achievement?: A Cross-Lagged Panel Analysis (1973)Beyond Structured Observation: Methodological Issues and New Directions (1985)Convergent and discriminant validity of the Taylor and Buss measures of physical aggression (1987)Alternative Ways of Seeking Knowledge in Consumer Research (1988)The Third Debate: On the Prospects of International Theory in a Post-Positivist Era (1989)
this work references cited by second hop

References

  • 1983Central and Peripheral Routes to Advertising Effectiveness: The Moderating Role of Involvement4,602 cited
  • 1977Progress and Its Problems1,912 cited
  • 1981Designing Research for Application1,805 cited
  • 1968Cognitive Learning, Cognitive Response to Persuasion, and Attitude Change1,001 cited
  • 1982The Concept of External Validity615 cited
  • 1982On the External Validity of Experiments in Consumer Research471 cited
  • 1986Science and Values.412 cited
  • 1983Is Science Marketing?325 cited
  • 1986On Method in Consumer Research: A Critical Relativist Perspective283 cited
  • 1973Principles of research in social psychology187 cited
  • 1983External Validity and the Research Process: A Comment on the Calder/Lynch Dialogue182 cited
  • 1983Beyond External Validity164 cited
  • 1983The Role of External Validity in Theoretical Research126 cited
  • 1966Ethos: A confounding element in communication research36 cited

Cited by

  • 2012Does marketing research suffer from methods myopia?75 cited
  • 2012In Defense of Bumbling

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60 cited
  • 2010Validation in marketing experiments revisited54 cited
  • 2021Under the Umbrella: Goal-Derived Category Construction and Product Category Nesting40 cited
  • 2016Framing as status or benefits?28 cited
  • 2012How does a Brand Ally Affect Consumer Evaluations of a Focal Brand?24 cited
  • 2008The Effective Product Placement: Finding Appropriate Methods and Contexts for Higher Brand Salience23 cited
  • 2018When Infamy Becomes Fame: The Positive Side of Negative Athlete Publicity19 cited
  • 2005Die Rolle von Replikationen in der Marketingwissenschaft9 cited