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The Role of Selling Costs in Signaling Price Image
15 references·16 citing·38 second hop
The Role of Selling Costs in Signaling Price Image (2005)The Role of Selling Costs in Signaling Pr…Conquering a culture of indecision. (2001)Conquering a culture of indec…Raising Awareness and Signaling Quality to Uninformed Consumers: A Price-Advertising Model (2000)Raising Awareness and Signali…Oligopolistic pricing with heterogeneous consumer search (1996)Oligopolistic pricing with he…Signalling Price Image Using Advertised Prices (1995)Signalling Price Image Using …Signaling Quality with a Money-Back Guarantee: The Role of Transaction Costs (1995)Signaling Quality with a Mone…Retail Pricing and Advertising Strategies (1994)Retail Pricing and Advertisin…Umbrella Branding as a Signal of New Product Quality: An Example of Signalling by Posting a Bond (1988)Umbrella Branding as a Signal…The Theory of Industrial Organization (1988)The Theory of Industrial Orga…High and Declining Prices Signal Product Quality (1988)High and Declining Prices Sig…Signaling Games and Stable Equilibria (1987)Signaling Games and Stable Eq…Price and Advertising Signals of Product Quality (1986)Price and Advertising Signals…Prices as Signals of Product Quality (1983)Prices as Signals of Product …A Model of Sales. (1980)A Model of Sales.Principles of Marketing (1972)Principles of MarketingThe Market for "Lemons": Quality Uncertainty and the Market Mechanism (1970)The Market for "Lemons": Qual…The Role of Messenger in Advertising Content: Bayesian Persuasion Perspective (2024)The Role of Messenger in Adve…Targeted Advertising as Implicit Recommendation: Strategic Mistargeting and Personal Data Opt-out (2024)Targeted Advertising as Impli…Predictive Analytics and Ship-Then-Shop Subscription (2023)Predictive Analytics and Ship…The Voice of Customers in Customization (2021)The Voice of Customers in Cus…The impact of quantity-based cost decline on supplier encroachment (2021)The impact of quantity-based …List Price and Discount in a Stochastic Selling Process (2021)List Price and Discount in a …Dynamic Pricing and Price Commitment of New Experience Goods (2021)Dynamic Pricing and Price Com…Effects of Cost‐Information Transparency on Intertemporal Price Discrimination (2020)Effects of Cost‐Information T…Channel strategy for manufacturers in the presence of service freeriders (2020)Channel strategy for manufact…Opinion Leaders and Product Variety (2019)Opinion Leaders and Product V…A comparative analysis of marketing promotions and implications for data analytics (2019)A comparative analysis of mar…Crowdfunding as a Marketing Tool (2017)Crowdfunding as a Marketing T…Signaling Low Margin Through Assortment (2016)Signaling Low Margin Through …Leveraging Experienced Consumers to Attract New Consumers: An Equilibrium Analysis of Displaying Deal Sales by Daily Deal Websites (2016)Leveraging Experienced Consum…Incentive Problems in Performance-Based Online Advertising Pricing: Cost per Click vs. Cost per Action (2015)Incentive Problems in Perform…The Impact of Product Line Extensions and Consumer Goalson the Formation of Price Image (2010)The Impact of Product Line Ex…Hedonic Prices and Implicit Markets: Product Differentiation in Pure Competition (1974)The Role of Market Forces in Assuring Contractual Performance (1981)Adverse Selection in the Wholesale Used Car Market (1993)Competition in a Market for Informed Experts' Services (1993)Report Cards: The Impact of Providing School and Child Test Scores on Educational Markets (2017)Advertising as Information (1974)The Voice of the Customer (1993)Marketing Models of Service and Relationships (2006)Promotional Chat on the Internet (2006)Firm Strategies in the “Mid Tail” of Platform-Based Retailing (2011)Information and Consumer Behavior (1970)Job Market Signaling (1973)Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence (1988)WHAT'S IN A NAME? 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this work references cited by second hop

References

  • 1970The Market for "Lemons": Quality Uncertainty and the Market Mechanism22,977 cited
  • 1988The Theory of Industrial Organization8,578 cited
  • 1972Principles of Marketing5,587 cited
  • 1987Signaling Games and Stable Equilibria3,227 cited
  • 1986Price and Advertising Signals of Product Quality2,284 cited
  • 1980A Model of Sales.1,365 cited
  • 1988Umbrella Branding as a Signal of New Product Quality: An Example of Signalling by Posting a Bond796 cited
  • 1988High and Declining Prices Signal Product Quality673 cited
  • 1983Prices as Signals of Product Quality502 cited
  • 1995Signaling Quality with a Money-Back Guarantee: The Role of Transaction Costs442 cited
  • 1994Retail Pricing and Advertising Strategies434 cited
  • 1996Oligopolistic pricing with heterogeneous consumer search285 cited
  • 2001Conquering a culture of indecision.247 cited
  • 2000Raising Awareness and Signaling Quality to Uninformed Consumers: A Price-Advertising Model168 cited
  • 1995Signalling Price Image Using Advertised Prices158 cited

Cited by

  • 2015

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Incentive Problems in Performance-Based Online Advertising Pricing: Cost per Click vs. Cost per Action
108 cited
  • 2010The Impact of Product Line Extensions and Consumer Goalson the Formation of Price Image79 cited
  • 2019Opinion Leaders and Product Variety70 cited
  • 2016Leveraging Experienced Consumers to Attract New Consumers: An Equilibrium Analysis of Displaying Deal Sales by Daily Deal Websites68 cited
  • 2021Dynamic Pricing and Price Commitment of New Experience Goods60 cited
  • 2020Channel strategy for manufacturers in the presence of service freeriders57 cited
  • 2017Crowdfunding as a Marketing Tool51 cited
  • 2021The impact of quantity-based cost decline on supplier encroachment50 cited
  • 2020Effects of Cost‐Information Transparency on Intertemporal Price Discrimination48 cited
  • 2023Predictive Analytics and Ship-Then-Shop Subscription42 cited
  • 2016Signaling Low Margin Through Assortment25 cited
  • 2021List Price and Discount in a Stochastic Selling Process23 cited
  • 2019A comparative analysis of marketing promotions and implications for data analytics21 cited
  • 2024The Role of Messenger in Advertising Content: Bayesian Persuasion Perspective19 cited
  • 2024Targeted Advertising as Implicit Recommendation: Strategic Mistargeting and Personal Data Opt-out18 cited
  • 2021The Voice of Customers in Customization17 cited