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Family purchase decision making: exploring child influence behaviour

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230 cited

1970Dimensions of Marital Roles in Consumer Decision Making229 cited

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2024Green purchase behavior in circular packaging: The case of young consumers in Indonesia25 cited
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2014Role of children in family purchase across Indian parental clusters17 cited
2022Children and young people: opportunities and tensions for sustainability marketing14 cited
2011Le personnage de marque sur le packaging, catalyseur de prescription enfantine: l'effet modérateur de la mise en scène du personnage, de la familiarité de l'enfant envers lui et du niveau scolaire14 cited
2023Factors affecting brand choice behavior of laptop purchases of university students in Nepal12 cited
2018Pint-size powerhouses: a qualitative study of children’s role in family decision-making12 cited