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Business Marketing in Master's Programs: A Part of the Fabric
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Business Marketing in Master's Programs: A Part of the Fabric (2007)Business Marketing in Master's Programs: …International Supply Chain Management (2008)International Supply Chain Ma…Capturing value creation in business relationships: A customer perspective (2003)Capturing value creation in b…Diagnosing Customer Value: Integrating the Value Process and Relationship Marketing (2001)Diagnosing Customer Value: In…Business marketing: understand what customers value. (1999)Business marketing: understan…Business Market Management: : Understanding, Creating, and Delivering Value (1999)Business Market Management: :…Business Marketing Management (1998)Business Marketing ManagementRethinking distribution. Adaptive channels. (1996)Rethinking distribution. Adap…Capturing the value of supplementary services (1995)Capturing the value of supple…The Commitment-Trust Theory of Relationship Marketing (1994)The Commitment-Trust Theory o…Dyadic Business Relationships within a Business Network Context (1994)Dyadic Business Relationships…Collaborative advantage: The art of alliances (1994)Collaborative advantage: The …The Changing Role of Marketing in the Corporation (1992)The Changing Role of Marketin…Reverse Marketing: The New Buyer-Supplier Relationship (1989)Reverse Marketing: The New Bu…Developing Buyer-Seller Relationships (1987)Developing Buyer-Seller Relat…Principles of Marketing (1972)Principles of MarketingIndustrial buying and creative marketing (1967)Industrial buying and creativ…Qualitative Data Analysis: An Expanded Sourcebook (1994)Basics of qualitative research : techniques and procedures for developing grounded theory (1998)An evaluation of divergent perspectives on customer relationship management: Towards a common understanding of an emerging phenomenon (2004)How Smaller Born-Global Firms Use Networks and Alliances to Overcome Constraints to Rapid Internationalization (2006)Clarifying the Effect of Intellectual Capital on Performance: The Mediating Role of Dynamic Capability (2010)The Discovery of Grounded Theory (2017)Markets and Hierarchies: Analysis and Antitrust Implications. (1976)A Cognitive Model of the Antecedents and Consequences of Satisfaction Decisions (1980)Determinants of Long-Term Orientation in Buyer-Seller Relationships (1994)Exchange and Power in Social Life (2017)The Nature of the Firm (1937)Research in Organizational Behavior (1984)The Resource-Based Theory of Competitive Advantage: Implications for Strategy Formulation (1991)Developing relationships in business networks (1995)The Comparative Advantage Theory of Competition (1995)Market-Based Assets and Shareholder Value: A Framework for Analysis (1998)The Presentation of Self in Everyday Life. (1956)The Evolution of Cooperation (1981)Economic Action and Social Structure: The Problem of Embeddedness (1985)An Integrated Model of Buyer-Seller Relationships (1995)Customer satisfaction with services: putting perceived value into the equation (2000)The Uppsala internationalization process model revisited: From liability of foreignness to liability of outsidership (2009)Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research (1975)Structural equation modeling in practice: A review and recommended two-step approach. (1988)Comparative fit indexes in structural models. (1990)The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty (2001)Trust and TAM in Online Shopping: An Integrated Model1 (2003)The Interorganizational Learning Dilemma: Collective Knowledge Development in Strategic Alliances (1998)Instabilities of Strategic Alliances: An Internal Tensions Perspective (2000)Alliance Management as a Source of Competitive Advantage (2002)Exploring the Implications of the Internet for Consumer Marketing (1997)Investments in Consumer Relationships: A Cross-Country and Cross-Industry Exploration (2001)Value creation in E‐business (2001)An Examination of the Nature of Trust in Buyer-Seller Relationships (1997)Antecedents and consequences of trust and satisfaction in buyer‐seller relationships (1998)A review of methods supporting supplier selection (2001)Value Creation in Buyer–Seller Relationships (2001)Customer perceived value: a substitute for satisfaction in business markets? (2002)The Resource-Based View: A Review and Assessment of Its Critiques (2009)Classifying Services to Gain Strategic Marketing Insights (1983)Understanding Service Convenience (2002)Effects of innovation types on firm performance (2011)
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References

  • 1994The Commitment-Trust Theory of Relationship Marketing22,337 cited
  • 1987Developing Buyer-Seller Relationships9,139 cited
  • 1972Principles of Marketing5,587 cited
  • 1992The Changing Role of Marketing in the Corporation2,773 cited
  • 1994Dyadic Business Relationships within a Business Network Context2,371 cited
  • 1994Collaborative advantage: The art of alliances1,555 cited
  • 1967Industrial buying and creative marketing994 cited
  • 1995Capturing the value of supplementary services770 cited
  • 1999Business Market Management: : Understanding, Creating, and Delivering Value723 cited
  • 2003Capturing value creation in business relationships: A customer perspective665 cited
  • 1999Business marketing: understand what customers value.643 cited
  • 2001Diagnosing Customer Value: Integrating the Value Process and Relationship Marketing638 cited
  • 2008International Supply Chain Management324 cited
  • 1989Reverse Marketing: The New Buyer-Supplier Relationship220 cited
  • 1996Rethinking distribution. Adaptive channels.217 cited
  • 1998Business Marketing Management

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