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Opening the “black box” of electrodermal activity in consumer neuroscience research.
16 references·1 citing·40 second hop
Opening the “black box” of electrodermal activity in consumer neuroscience research. (2012)Opening the “black box” of electrodermal …Which Broadcast Medium Better Drives Engagement? (2011)Which Broadcast Medium Better…Measurable Emotions: How Television Ads Really Work (2010)Measurable Emotions: How Tele…Analysis of neurophysiological reactions to advertising stimuli by means of EEG and galvanic skin response measures. (2009)Analysis of neurophysiologica…Validity, reliability, and applicability of psychophysiological techniques in marketing research (2008)Validity, reliability, and ap…Examining the influence of fame in the presence of beauty: an electrodermal ‘neuromarketing’ study (2008)Examining the influence of fa…How to Capture the Heart? Reviewing 20 Years of Emotion Measurement in Advertising (2006)How to Capture the Heart? Rev…Arousal and consumer in-store behavior (2005)Arousal and consumer in-store…The effects of television commercial pacing on viewers' attention and memory (2003)The effects of television com…The Effects of Message Valence and Listener Arousal on Attention, Memory, and Facial Muscular Responses to Radio Advertisements (2001)The Effects of Message Valenc…The Effects of Edits on Arousal, Attention, and Memory for Television Messages: When an Edit Is an Edit Can an Edit Be Too Much? (2000)The Effects of Edits on Arous…The effects of production pacing and arousing content on the information processing of television messages (1999)The effects of production pac…The Power of Feelings in Understanding Advertising Effects (1987)The Power of Feelings in Unde…Assessing the Role of Emotions as Mediators of Consumer Responses to Advertising (1987)Assessing the Role of Emotion…Affective Responses Mediating Acceptance of Advertising (1986)Affective Responses Mediating…Feeling and thinking: Preferences need no inferences. (1980)Feeling and thinking: Prefere…Activation Research: Psychobiological Approaches in Consumer Research (1979)Activation Research: Psychobi…Psychophysiological Investigation of the Effects of Virtual Reality, the New Dimension of Retail Shopping, on Generation Z (2024)Psychophysiological Investiga…A circumplex model of affect. 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(1986)Handbook of Emotions (1993)Effects of positive and negative affect on electromyographic activity over zygomaticus major and corrugator supercilii (2003)Application of frontal EEG asymmetry to advertising research (2010)Current and potential methods for measuring emotion in tourism experiences: a review (2014)Consumer Behaviour through the Eyes of Neurophysiological Measures: State-of-the-Art and Future Trends (2019)The expression of the emotions in man and animals. (1872)Emotion And Adaptation (1991)Emotional Returns and Emotional Costs in Privately Held Family Businesses: Advancing Traditional Business Valuation (2008)Spreading the Virus (2011)Customer experience in tourism: A review of definitions, components, and measurements (2020)Heart and Mind in Conflict: the Interplay of Affect and Cognition in Consumer Decision Making (1999)What Makes Online Content Viral? 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References

  • 1980Feeling and thinking: Preferences need no inferences.8,070 cited
  • 1987Assessing the Role of Emotions as Mediators of Consumer Responses to Advertising1,636 cited
  • 1987The Power of Feelings in Understanding Advertising Effects1,119 cited
  • 1986Affective Responses Mediating Acceptance of Advertising1,076 cited
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  • 2001The Effects of Message Valence and Listener Arousal on Attention, Memory, and Facial Muscular Responses to Radio Advertisements390 cited
  • 1999The effects of production pacing and arousing content on the information processing of television messages355 cited
  • 2009Analysis of neurophysiological reactions to advertising stimuli by means of EEG and galvanic skin response measures.270 cited
  • 1979Activation Research: Psychobiological Approaches in Consumer Research264 cited
  • 2000The Effects of Edits on Arousal, Attention, and Memory for Television Messages: When an Edit Is an Edit Can an Edit Be Too Much?227 cited
  • 2008Validity, reliability, and applicability of psychophysiological techniques in marketing research182 cited
  • 2005Arousal and consumer in-store behavior166 cited
  • 2010Measurable Emotions: How Television Ads Really Work123 cited
  • 2011Which Broadcast Medium Better Drives Engagement?

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62 cited
  • 2003The effects of television commercial pacing on viewers' attention and memory61 cited
  • 2008Examining the influence of fame in the presence of beauty: an electrodermal ‘neuromarketing’ study53 cited
  • Cited by

    • 2024Psychophysiological Investigation of the Effects of Virtual Reality, the New Dimension of Retail Shopping, on Generation Z11 cited