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Can after sale service generate brand equity?
16 references·8 citing·36 second hop
Can after sale service generate brand equity? (2012)Can after sale service generate brand equ…Satisfaction: a behavioral perspective on the consumer (2010)Satisfaction: a behavioral pe…Evolving to a New Dominant Logic for Marketing (2003)Evolving to a New Dominant Lo…Developing and validating a multidimensional consumer-based brand equity scale (2001)Developing and validating a m…An Examination of Selected Marketing Mix Elements and Brand Equity (2000)An Examination of Selected Ma…Cutoff criteria for fit indexes in covariance structure analysis: Conventional criteria versus new alternatives (1999)Cutoff criteria for fit index…Principles and Practice of Structural Equation Modeling (1998)Principles and Practice of St…Brand Equity as a Signaling Phenomenon (1998)Brand Equity as a Signaling P…Measuring Brand Equity Across Products and Markets (1996)Measuring Brand Equity Across…Building Strong Brands (1995)Building Strong BrandsThe Measurement and Determinants of Brand Equity: A Financial Approach (1993)The Measurement and Determina…Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)Conceptualizing, Measuring, a…The use of lisrel in validating marketing constructs (1991)The use of lisrel in validati…Managing Brand Equity (1991)Managing Brand EquityOn the Evaluation of Structural Equation Models (1988)On the Evaluation of Structur…Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence (1988)Consumer Perceptions of Price…Evaluating Structural Equation Models with Unobservable Variables and Measurement Error (1981)Evaluating Structural Equatio…Toward sustainable automobility: Insights from a stewardship literature review of the industry (2024)Toward sustainable automobili…After-sales services, brand equity and purchasing intention to buy second-hand product (2021)After-sales services, brand e…Repositioning the customer support services: the next frontier of competitive advantage (2020)Repositioning the customer su…Consumer’s Purchase Intentions towards Automobiles in Pakistan (2018)Consumer’s Purchase Intention…Methodology implications in automotive product–service systems: a systematic literature review (2016)Methodology implications in a…Political Brand Equity Model: The Integration of Political Brands in Voter Choice (2015)Political Brand Equity Model:…Charity donation: intentions and behaviour (2015)Charity donation: intentions …Determinants of Brand Equity of QMobile: A case study of Pakistan (2014)Determinants of Brand Equity …Information and Consumer Behavior (1970)The nature of human values (1973)A Conceptual Model of Service Quality and Its Implications for Future Research (1985)The Effect of a Market Orientation on Business Profitability (1990)Consumer Acceptance and Use of Information Technology: Extending the Unified Theory of Acceptance and Use of Technology1 (2012)Significance tests and goodness of fit in the analysis of covariance structures. 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(1983)SERVQUAL: A multiple-Item Scale for measuring consumer perceptions of service quality (1988)The Theory of the Growth of the Firm (1995)Service-dominant logic: continuing the evolution (2007)Institutions and axioms: an extension and update of service-dominant logic (2015)Understanding Customer Experience Throughout the Customer Journey (2016)Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research (1975)Understanding Attitudes and Predicting Social Behavior (1980)Customer Satisfaction, Market Share, and Profitability: Findings From Sweden (1994)Dimensions of Brand Personality (1997)The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty (2001)The Company and the Product: Corporate Associations and Consumer Product Responses (1997)Strategic Brand Management: Building, Measuring, and Managing Brand Equity. (2000)Brand Experience: What Is It? How Is It Measured? Does It Affect Loyalty? (2009)Whence Consumer Loyalty? (1999)Whence Consumer Loyalty? (1999)Assessing the effects of quality, value, and customer satisfaction on consumer behavioral intentions in service environments (2000)Multidimensional Assessment of Emotion Regulation and Dysregulation: Development, Factor Structure, and Initial Validation of the Difficulties in Emotion Regulation Scale (2003)Structural Equation Modelling: Guidelines for Determining Model Fit (2008)A new criterion for assessing discriminant validity in variance-based structural equation modeling (2014)Customer Evaluations of Service Complaint Experiences: Implications for Relationship Marketing (1998)When to use and how to report the results of PLS-SEM (2018)PSYCHOLOGICAL, EMPOWERMENT IN THE WORKPLACE: DIMENSIONS, MEASUREMENT AND VALIDATION. (1995)An assessment of the use of partial least squares structural equation modeling in marketing research (2011)PLS-SEM: Indeed a Silver Bullet (2011)
this work references cited by second hop

References

  • 1981Evaluating Structural Equation Models with Unobservable Variables and Measurement Error108,884 cited
  • 1999Cutoff criteria for fit indexes in covariance structure analysis: Conventional criteria versus new alternatives108,592 cited
  • 1998Principles and Practice of Structural Equation Modeling36,041 cited
  • 1988On the Evaluation of Structural Equation Models26,139 cited
  • 1988Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence18,274 cited
  • 2003Evolving to a New Dominant Logic for Marketing14,777 cited
  • 1993Conceptualizing, Measuring, and Managing Customer-Based Brand Equity14,745 cited
  • 2010Satisfaction: a behavioral perspective on the consumer6,042 cited
  • 1995Building Strong Brands4,432 cited
  • 1991Managing Brand Equity3,818 cited
  • 1996Measuring Brand Equity Across Products and Markets3,591 cited
  • 2000An Examination of Selected Marketing Mix Elements and Brand Equity3,370 cited
  • 2001Developing and validating a multidimensional consumer-based brand equity scale2,991 cited
  • 1998Brand Equity as a Signaling Phenomenon1,968 cited
  • 1991The use of lisrel in validating marketing constructs1,864 cited

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  • 1993The Measurement and Determinants of Brand Equity: A Financial Approach1,502 cited
  • Cited by

    • 2015Charity donation: intentions and behaviour133 cited
    • 2015Political Brand Equity Model: The Integration of Political Brands in Voter Choice70 cited
    • 2020Repositioning the customer support services: the next frontier of competitive advantage56 cited
    • 2018Consumer’s Purchase Intentions towards Automobiles in Pakistan32 cited
    • 2021After-sales services, brand equity and purchasing intention to buy second-hand product22 cited
    • 2016Methodology implications in automotive product–service systems: a systematic literature review21 cited
    • 2014Determinants of Brand Equity of QMobile: A case study of Pakistan15 cited
    • 2024Toward sustainable automobility: Insights from a stewardship literature review of the industry12 cited