SZodixStudyAcademic Library
ShelvesOpen access
Study · an open academic library·Metadata from OpenAlex (CC0)·Shelves·OpenAlex metadata, de-duplicated
A survey of some differential games in advertising
16 references·11 citing·31 second hop
A survey of some differential games in advertising (1982)A survey of some differential games in ad…Optimizing Advertising Expenditures in a Dynamic Duopoly (1979)Optimizing Advertising Expend…Dynamic Optimal Control Models in Advertising: a Survey (1977)Dynamic Optimal Control Model…Optimal Advertising Policy Under Dynamic Conditions (1976)Optimal Advertising Policy Un…Diffusion Processes and Optimal Advertising Policy (1976)Diffusion Processes and Optim…Cooperative and Non-Cooperative Many Players Differential Games (1974)Cooperative and Non-Cooperati…The Economics of Advertising. (1973)The Economics of Advertising.On the Stackelberg strategy in nonzero-sum games (1973)On the Stackelberg strategy i…Additional aspects of the Stackelberg strategy in nonzero-sum games (1973)Additional aspects of the Sta…The economics of advertising (1972)The economics of advertisingMicroeconomic Foundations of Employment and Inflation Theory. (1972)Microeconomic Foundations of …Micro-Economic Foundations of Employment and Inflation Theory. (1972)Micro-Economic Foundations of…Nonzero-sum differential games (1969)Nonzero-sum differential gamesFurther properties of nonzero-sum differential games (1969)Further properties of nonzero…Optimal Advertising Policy under Dynamic Conditions (1962)Optimal Advertising Policy un…Imperfect Markets through Lack of Knowledge (1960)Imperfect Markets through Lac…An Operations-Research Study of Sales Response to Advertising (1957)An Operations-Research Study …Optimal advertising for a generalized Vidale–Wolfe response model (2021)Optimal advertising for a gen…Optimal dynamic marketing-mix policies for frequently purchased products and services versus consumer durable goods: A generalized analytic approach (2019)Optimal dynamic marketing-mix…Advertising competition with market expansion for finite horizon firms (2005)Advertising competition with …Optimal advertising with a continuum of goods (1999)Optimal advertising with a co…A Differential Game Theoretic Model for Duopolistic Competition on Design Quality (1997)A Differential Game Theoretic…Optimal Dynamic Pricing in an Oligopolistic Market: a Survey (1986)Optimal Dynamic Pricing in an…Dynamic advertising and pricing in an oligopology A Nash equilibrium approach (1986)Dynamic advertising and prici…Research in marketing in Europe: Some reflections on its setting, accomplishments and challenges (1985)Research in marketing in Euro…Optimal pricing in a dynamic duopoly game model (1985)Optimal pricing in a dynamic …The Nash solution of an advertising differential game: Generalization of a model by Leitmann and Schmitendorf (1983)The Nash solution of an adver…Differential game models in management science (1983)Differential game models in m…Non-Cooperative Games (1951)Richard M. Cyert & James G. March, A Behavioral Theory of The Firm, Prentice-Hall, Inc., Englewood Cliffs, New Jersey, 1963, 332 s. (1964)Non-cooperative games (1989)DEA models for supply chain efficiency evaluation (2006)Simple estimators for the parameters of discrete dynamic games (with entry/exit examples) (2007)Games and Decisions (2015)The Economics of Information (1961)Models of New Product Diffusion Through Advertising and Word-of-Mouth (1978)Optimal Pricing and Advertising Policies for New Product Oligopoly Models (1984)Planning Marketing-Mix Strategies in the Presence of Interaction Effects (2005)On generalized Stackelberg strategies (1978)Closed-loop Stackelberg strategies with applications in the optimal control of multilevel systems (1979)Game Theory-Based Control System Algorithms with Real-Time Reinforcement Learning: How to Solve Multiplayer Games Online (2017)Looking into the Black Box: A Survey of the Matching FunctionSectoral Shifts and Cyclical Unemployment (1982)Information and the Change in the Paradigm in Economics (2002)Why Do Corporations Give to Charity? (1988)Caveat Emptor: The Construction of Nonprofit Consumer Watchdog Organizations (1998)Evaluating the Potential of Interactive Media through a New Lens: Search versus Experience Goods (1998)Asset Stock Accumulation and Sustainability of Competitive Advantage (1989)An Evaluation Cost Model of Consideration Sets (1990)1. On the Concept of Health Capital and the Demand for Health (2017)Feature Article—Aggregate Advertising Models: The State of the Art (1979)Planning Media Schedules in the Presence of Dynamic Advertising Quality (1998)Building Models for Marketing Decisions (2000)Expectations and the neutrality of money (1972)THE ECONOMICS OF JOB SEARCH: A SURVEY (1976)The Socialist System (1992)Innovation Diffusion and New Product Growth Models in Marketing (1979)Understanding the Impact of Synergy in Multimedia Communications (2003)Chapter 28 The Economic Analysis of Advertising (2007)
this work references cited by second hop

References

  • 1962Optimal Advertising Policy under Dynamic Conditions1,032 cited
  • 1976Optimal Advertising Policy Under Dynamic Conditions907 cited
  • 1972Micro-Economic Foundations of Employment and Inflation Theory.848 cited
  • 1969Nonzero-sum differential games763 cited
  • 1973On the Stackelberg strategy in nonzero-sum games759 cited
  • 1957An Operations-Research Study of Sales Response to Advertising597 cited
  • 1972Microeconomic Foundations of Employment and Inflation Theory.585 cited
  • 1972The economics of advertising389 cited
  • 1977Dynamic Optimal Control Models in Advertising: a Survey277 cited
  • 1973Additional aspects of the Stackelberg strategy in nonzero-sum games266 cited
  • 1969Further properties of nonzero-sum differential games247 cited
  • 1979Optimizing Advertising Expenditures in a Dynamic Duopoly182 cited
  • 1960Imperfect Markets through Lack of Knowledge169 cited
  • 1974Cooperative and Non-Cooperative Many Players Differential Games135 cited
  • 1976Diffusion Processes and Optimal Advertising Policy112 cited
  • 1973The Economics of Advertising.

Only edges whose both ends are imported exist here. Widen the year window, or show the whole map. Back to the work

98 cited

Cited by

  • 1983Differential game models in management science62 cited
  • 1983The Nash solution of an advertising differential game: Generalization of a model by Leitmann and Schmitendorf47 cited
  • 1997A Differential Game Theoretic Model for Duopolistic Competition on Design Quality40 cited
  • 2005Advertising competition with market expansion for finite horizon firms31 cited
  • 1986Optimal Dynamic Pricing in an Oligopolistic Market: a Survey29 cited
  • 1999Optimal advertising with a continuum of goods21 cited
  • 1986Dynamic advertising and pricing in an oligopology A Nash equilibrium approach17 cited
  • 1985Optimal pricing in a dynamic duopoly game model17 cited
  • 2019Optimal dynamic marketing-mix policies for frequently purchased products and services versus consumer durable goods: A generalized analytic approach16 cited
  • 1985Research in marketing in Europe: Some reflections on its setting, accomplishments and challenges13 cited
  • 2021Optimal advertising for a generalized Vidale–Wolfe response model13 cited