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Relationship marketing: a Thai case

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1995

Relationship Marketing of Services--Growing Interest, Emerging Perspectives

3,167 cited

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2012IMPACT OF RELATIONSHIP MARKETING ON CUSTOMER LOYALTY IN THE BANKING SECTOR41 cited
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2018Determinants of customer loyalty: a study with customers of a Brazilian bank38 cited
2014Managing relationship marketing in the food service industry35 cited
2015EXPLORING THE IMPACT OF ISLAMIC BUSINESS ETHICS AND RELATIONSHIP MARKETING ORIENTATION ON BUSINESS PERFORMANCE: THE ISLAMIC BANKING EXPERIENCE25 cited
2020A relationship marketing orientation in politics: Young voters’ perceptions of political brands’ use of social media23 cited