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A marketing paradox
16 references·1 citing·29 second hop
A marketing paradox (2007)A marketing paradoxThe Discovery of Grounded Theory (2017)The Discovery of Grounded The…The Product and the Brand (2012)The Product and the BrandEthnocentricity in top marketing journals (2005)Ethnocentricity in top market…Should we worry about an “academic‐practitioner divide” in marketing? (2004)Should we worry about an “aca…Scholarly Research in Marketing: Exploring the “4 Eras” of Thought Development (2003)Scholarly Research in Marketi…Marketing management: analysis. planning. implementation and control (2000)Marketing management: analysi…Marketing's Contribution to the Strategy Dialogue (1992)Marketing's Contribution to t…Basic Marketing: A Managerial Approach (1978)Basic Marketing: A Managerial…Marketing Management: Analysis, Planning and Control (1973)Marketing Management: Analysi…The Oxford Dictionary of English Etymology (1968)The Oxford Dictionary of Engl…The Concept of the Marketing Mix (1964)The Concept of the Marketing …A Model for Predictive Measurements of Advertising Effectiveness (1961)A Model for Predictive Measur…The Wheel of Retailing (1960)The Wheel of RetailingGrowth and Profits Through Planned Marketing Innovation (1960)Growth and Profits Through Pl…Product Differentiation and Market Segmentation as Alternative Marketing Strategies (1956)Product Differentiation and M…Theories of selling. (1925)Theories of selling.Marketing, Rhetoric, and Control (2018)Marketing, Rhetoric, and Cont…The Theory of Buyer Behavior (1971)The Structural Influence of Marketing Journals: A Citation Analysis of the Discipline and its Subareas over Time (2003)A Framework for Conceptual Contributions in Marketing (2011)The evolution of service innovation research: a critical review and synthesis (2013)Advances in Consumer Research (2025)The Discovery of Grounded Theory; Strategies for Qualitative Research (1968)Qualitative Analysis for Social Scientists (1987)Grounded theory research: Procedures, canons, and evaluative criteria (1990)Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)Customer Loyalty: Toward an Integrated Conceptual Framework (1994)Evolving to a New Dominant Logic for Marketing (2003)The Effect of a Market Orientation on Business Profitability (1990)The Changing Role of Marketing in the Corporation (1992)Competing through service: Insights from service-dominant logic (2006)The English language: A historical introduction. By Charles Barber. (Cambridge approaches to linguistics.) Cambridge: Cambridge University Press, 1993. Pp. xii, 299. Cloth $49.95, paper $15.95. (1994)A Philosophy of Political Myth (2007)Health metrics and evaluation: strengthening the science (2008)Issues and Advances in Segmentation Research (1978)Assessing Advantage: A Framework for Diagnosing Competitive Superiority (1988)Innovation, organizational capabilities, and the born-global firm (2004)Self-generated validity and other effects of measurement on belief, attitude, intention, and behavior. (1988)Customer engagement: the construct, antecedents, and consequences (2016)Understanding Customer Experience Throughout the Customer Journey (2016)THE RELATION OF INSTRUMENTAL and SYMBOLIC ATTRIBUTES TO A COMPANY'S ATTRACTIVENESS AS AN EMPLOYER (2003)Destination image and destination personality: An application of branding theories to tourism places (2006)Dimensions of Cruisers’ Experiences, Satisfaction, and Intention to Recommend (2009)Relationship approach to marketing in service contexts: The marketing and organizational behavior interface (1990)From Marketing Mix to Relationship Marketing (1994)From Marketing Mix to Relationship Marketing: Towards a Paradigm Shift in Marketing (1994)
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References

  • 2017The Discovery of Grounded Theory25,772 cited
  • 2000Marketing management: analysis. planning. implementation and control6,649 cited
  • 1973Marketing Management: Analysis, Planning and Control2,439 cited
  • 1956Product Differentiation and Market Segmentation as Alternative Marketing Strategies1,909 cited
  • 1978Basic Marketing: A Managerial Approach1,663 cited
  • 1961A Model for Predictive Measurements of Advertising Effectiveness1,525 cited
  • 1964The Concept of the Marketing Mix961 cited
  • 1968The Oxford Dictionary of English Etymology614 cited
  • 2012The Product and the Brand566 cited
  • 2003Scholarly Research in Marketing: Exploring the “4 Eras” of Thought Development554 cited
  • 1992Marketing's Contribution to the Strategy Dialogue335 cited
  • 1960The Wheel of Retailing258 cited
  • 1925Theories of selling.240 cited
  • 2004Should we worry about an “academic‐practitioner divide” in marketing?87 cited
  • 1960Growth and Profits Through Planned Marketing Innovation83 cited
  • 2005Ethnocentricity in top marketing journals57 cited

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  • 2018Marketing, Rhetoric, and Control13 cited