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Cited by

• 2011Framework for Designing and Evaluating Game Achievements224 cited
• 2015Exploring Gamification Techniques and Applications for Sustainable Tourism209 cited
• 2009The Drivers of Loyalty Program Success175 cited
• 2014Customer–company identification and the effectiveness of loyalty programs152 cited
• 2006Customer loyalty programs: are they fair to consumers?140 cited
• 2014The financial impact of loyalty programs in the hotel industry: A social exchange theory perspective139 cited
• 2020An emerging theory of loyalty program dynamics131 cited
• 2014Reward redemption effects in a loyalty program when customers choose how much and when to redeem122 cited
• 2011Recurring Goals and Learning: The Impact of Successful Reward Attainment on Purchase Behavior116 cited
• 2008Customer advocacy and the impact of B2B loyalty programs112 cited
• 2012Customer Relationship Management ( CRM) in Hotel Industry : A framework Proposal on the Relationship among CRM Dimensions, Marketing Capabilities, and Hotel Performance86 cited
• 2008“It's nice to get a wee treat if you've had a bad week”: Consumer motivations in retail loyalty scheme points redemption84 cited
• 2015Leveraging loyalty programs to build customer–company identification83 cited