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Customer Integration and Value Creation

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References

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Cited by

2002Service Quality Delivery through Web Sites: A Critical Review of Extant Knowledge2,727 cited
2009Toward a transcending conceptualization of relationship: a service‐dominant logic perspective434 cited
2010Marketing as Value Co-creation Through Network Interaction and Resource Integration408 cited
2013Value creation processes and value outcomes in marketing theory371 cited
2013Customer dominant value formation in service353 cited
2011Idea generation: customer co‐creation versus traditional market research techniques341 cited
2020

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Three Decades of Customer Value Research: Paradigmatic Roots and Future Research Avenues

304 cited

2017The Value of Codesign294 cited

2015The Transformative Value of a Service Experience271 cited

2013How do consumers co-create their experiences? An exploration in the heritage sector262 cited

2014Institutional logics matter when coordinating resource integration260 cited

2010From Repeat Patronage to Value Co-creation in Service Ecosystems: A Transcending Conceptualization of Relationship259 cited

2014The sport value framework – a new fundamental logic for analyses in sport management247 cited

2016Theory and practice of value co-creation in B2B systems221 cited

2012Co‐creation and learning in health‐care service development218 cited

2012Co‐creation in Radical Service Innovation: A Systematic Analysis of Microlevel Processes210 cited