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Relevanz von Sponsoring — wann sich das Engagement wirklich lohnt

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References

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2003HOW DO BRANDS CREATE VALUE384 cited
2004Brand Image Transfer Through Sponsorship: A Consumer Learning Perspective206 cited
2001Market prominence biases in sponsor identification: Processes and consequentiality179 cited
2001The Impact of Sports Sponsorship on Consumers' Brand Attitudes and Recall: The Case of NASCAR Fans116 cited
2009Improving incongruent sponsorships through articulation of the sponsorship and audience participation100 cited
1997Sponsoring : Grundlagen, Wirkungen, Management, Perspektiven44 cited
1990BRAND NAME AWARENESS AND IMAGE PERCEPTION OF WOMEN'S DAYTIME APPAREL22 cited
2003Sponsoring17 cited
2004Markenführung und Sponsoring15 cited
2007Sponsoringwirkung auf Einstellung und Kaufabsicht13 cited

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Cited by

2012„Die dunkle Seite des Sponsoring“ – Unliebsame Effekte von Rivalität auf die Sponsorenmarke7 cited
2017Sponsoring Sports Teams with Low Media Exposure: An Exploratory Investigation on Small and Medium Sized B2B Firms6 cited