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trends in Internet-based business-to-business marketing
4 references·16 citing·52 second hop
trends in Internet-based business-to-business marketing (2002)trends in Internet-based business-to-busi…The Innovator's Dilemma (2011)The Innovator's DilemmaThe Antecedents and Consequences of Customer-Centric Marketing (2000)The Antecedents and Consequen…Exploring the Implications of the Internet for Consumer Marketing (1997)Exploring the Implications of…Research in Marketing (1982)Research in MarketingIntegrating logistics service or not? The role of platform entry strategy in an online marketplace (2023)Integrating logistics service…How the introduction of digital sales channels affects salespeople in business-to-business contexts: a qualitative inquiry (2021)How the introduction of digit…The digital marketing capabilities gap (2020)The digital marketing capabil…Increasing resilience by creating an adaptive salesforce (2020)Increasing resilience by crea…Digital mediation in business-to-business marketing: A bibliometric analysis (2019)Digital mediation in business…Social media brand building strategies in B2B companies (2016)Social media brand building s…The role of digital channels in industrial marketing communications (2015)The role of digital channels …Perspectives on social media ant its use by key account managers (2015)Perspectives on social media …The impact of website content dimension and e-trust on e-marketing effectiveness: The case of Iranian commercial saffron corporations (2013)The impact of website content…Predicting the level of B2B e-commerce in industrial organizations (2005)Predicting the level of B2B e…Entrepreneurial orientation, commitment to the Internet and export performance in small and medium sized exporting firms (2005)Entrepreneurial orientation, …CRM in Sales-Intensive Organizations: A Review and Future Directions (2005)CRM in Sales-Intensive Organi…Self‐service with a smile? (2004)Self‐service with a smile?Customer Relationship Building on the Internet in B2B Marketing: A Proposed Typology (2004)Customer Relationship Buildin…Buyer‐seller relationships and information sources in an e‐commerce world (2004)Buyer‐seller relationships an…An empirical investigation of antecedents of B2B Websites’ effectiveness (2002)An empirical investigation of…Case Study Research: Design and Methods (1984)Case Study Research (2004)Qualitative Data Analysis (2008)Social media as a resource in SMEs’ sales process (2017)Social media research in the industrial marketing field: Review of literature and future research directions (2017)Digital marketing for B2B organizations: structured literature review and future research directions (2020)Strategic management of small firms in hostile and benign environments (1989)Market Orientation: Antecedents and Consequences (1993)Clarifying the Entrepreneurial Orientation Construct and Linking It To Performance (1996)How international entrepreneurship characteristics influence Internet capabilities for the international business processes of the firm (2013)Social media’s impact on organizational performance and entrepreneurial orientation in organizations (2016)Understanding the impact of social media usage among organizations (2017)The Theory of Industrial Organization (1988)Stability in Competition (1990)Marketing in Hypermedia Computer-Mediated Environments: Conceptual Foundations (1996)Impact of 3-D Advertising on Product Knowledge, Brand Attitude, and Purchase Intention: The Mediating Role of Presence (2002)Searching for Experience on the Web: An Empirical Examination of Consumer Behavior for Search and Experience Goods (2009)Helpfulness of Online Consumer Reviews: Readers' Objectives and Review Cues (2012)Product Differentiation and Market Segmentation as Alternative Marketing Strategies (1956)Marketing Management: Analysis, Planning and Control (1973)Marketing management: analysis. planning. implementation and control (2000)The Impact of Technology on the Quality-Value-Loyalty Chain: A Research Agenda (2000)Theory of value co-creation: a systematic literature review (2014)Understanding Customer Experience Throughout the Customer Journey (2016)A Paradigm for Developing Better Measures of Marketing Constructs (1979)Review of Psychometric theory (2nd ed.). 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this work references cited by second hop

References

  • 2011The Innovator's Dilemma2,893 cited
  • 1997Exploring the Implications of the Internet for Consumer Marketing1,380 cited
  • 2000The Antecedents and Consequences of Customer-Centric Marketing880 cited
  • 1982Research in Marketing210 cited

Cited by

  • 2020The digital marketing capabilities gap330 cited
  • 2013The impact of website content dimension and e-trust on e-marketing effectiveness: The case of Iranian commercial saffron corporations174 cited
  • 2005Entrepreneurial orientation, commitment to the Internet and export performance in small and medium sized exporting firms172 cited
  • 2015The role of digital channels in industrial marketing communications170 cited
  • 2020Increasing resilience by creating an adaptive salesforce140 cited
  • 2016Social media brand building strategies in B2B companies127 cited
  • 2005Predicting the level of B2B e-commerce in industrial organizations124 cited
  • 2015Perspectives on social media ant its use by key account managers124 cited
  • 2019Digital mediation in business-to-business marketing: A bibliometric analysis124 cited
  • 2002An empirical investigation of antecedents of B2B Websites’ effectiveness118 cited
  • 2005

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CRM in Sales-Intensive Organizations: A Review and Future Directions
102 cited
  • 2004Self‐service with a smile?84 cited
  • 2023Integrating logistics service or not? The role of platform entry strategy in an online marketplace73 cited
  • 2021How the introduction of digital sales channels affects salespeople in business-to-business contexts: a qualitative inquiry62 cited
  • 2004Buyer‐seller relationships and information sources in an e‐commerce world62 cited
  • 2004Customer Relationship Building on the Internet in B2B Marketing: A Proposed Typology62 cited