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Influence of Web Advertising Strategies, Consumer Goal-Directedness, and Consumer Involvement on Web Advertising Effectiveness
16 references·1 citing·45 second hop
Influence of Web Advertising Strategies, Consumer Goal-Directedness, and Consumer Involvement on Web Advertising Effectiveness (2009)Influence of Web Advertising Strategies, …Communication and Persuasion: Central and Peripheral Routes to Attitude Change (2015)Communication and Persuasion:…WebQual: An Instrument for Consumer Evaluation of Web Sites (2007)WebQual: An Instrument for Co…The Effect of On-Line Consumer Reviews on Consumer Purchasing Intention: The Moderating Role of Involvement (2007)The Effect of On-Line Consume…Influence Processes for Information Technology Acceptance: An Elaboration Likelihood Model1 (2006)Influence Processes for Infor…Forced Exposure and Psychological Reactance: Antecedents and Consequences of the Perceived Intrusiveness of Pop-Up Ads (2002)Forced Exposure and Psycholog…Measuring the Customer Experience in Online Environments: A Structural Modeling Approach (2000)Measuring the Customer Experi…Marketing in Hypermedia Computer-Mediated Environments: Conceptual Foundations (1996)Marketing in Hypermedia Compu…The Role of Involvement in Attention and Comprehension Processes (1988)The Role of Involvement in At…The Varieties of Consumption Experience: Comparing Two Typologies of Emotion in Consumer Behavior (1986)The Varieties of Consumption …The Role of Attitude toward the Ad as a Mediator of Advertising Effectiveness: A Test of Competing Explanations (1986)The Role of Attitude toward t…Strategic Brand Concept-Image Management (1986)Strategic Brand Concept-Image…Consumer Search: An Extended Framework (1986)Consumer Search: An Extended …Measuring the Involvement Construct (1985)Measuring the Involvement Con…The effects of involvement on responses to argument quantity and quality: Central and peripheral routes to persuasion. (1984)The effects of involvement on…Audience Involvement in Advertising: Four Levels (1984)Audience Involvement in Adver…Central and Peripheral Routes to Advertising Effectiveness: The Moderating Role of Involvement (1983)Central and Peripheral Routes…Impact of Information Quality and User Interface Quality of Web-Site on Online Purchasing Intention of Cultural Products: Moderating Effect of Customer Involvement (2013)Impact of Information Quality…The Effects of Product Class Knowledge on Information Search Behavior (1985)Some antecedents and outcomes of brand love (2006)Heuristic versus systematic information processing and the use of source versus message cues in persuasion. 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References

  • 1985Measuring the Involvement Construct6,012 cited
  • 1996Marketing in Hypermedia Computer-Mediated Environments: Conceptual Foundations5,628 cited
  • 2015Communication and Persuasion: Central and Peripheral Routes to Attitude Change4,993 cited
  • 1983Central and Peripheral Routes to Advertising Effectiveness: The Moderating Role of Involvement4,602 cited
  • 2000Measuring the Customer Experience in Online Environments: A Structural Modeling Approach3,196 cited
  • 1986Strategic Brand Concept-Image Management2,198 cited
  • 2007The Effect of On-Line Consumer Reviews on Consumer Purchasing Intention: The Moderating Role of Involvement2,115 cited
  • 1988The Role of Involvement in Attention and Comprehension Processes2,070 cited
  • 1986The Role of Attitude toward the Ad as a Mediator of Advertising Effectiveness: A Test of Competing Explanations1,953 cited
  • 1984The effects of involvement on responses to argument quantity and quality: Central and peripheral routes to persuasion.1,725 cited
  • 2006Influence Processes for Information Technology Acceptance: An Elaboration Likelihood Model11,398 cited
  • 2002Forced Exposure and Psychological Reactance: Antecedents and Consequences of the Perceived Intrusiveness of Pop-Up Ads1,037 cited
  • 1986Consumer Search: An Extended Framework1,025 cited
  • 1984Audience Involvement in Advertising: Four Levels

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1,017 cited
  • 2007WebQual: An Instrument for Consumer Evaluation of Web Sites811 cited
  • 1986The Varieties of Consumption Experience: Comparing Two Typologies of Emotion in Consumer Behavior778 cited
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    • 2013Impact of Information Quality and User Interface Quality of Web-Site on Online Purchasing Intention of Cultural Products: Moderating Effect of Customer Involvement5 cited