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Note—When Does Lag Structure Really Matter … Indeed?
6 references·0 citing·33 second hop
Note—When Does Lag Structure Really Matter … Indeed? (1988)Note—When Does Lag Structure Really Matte…When Does Lag Structure Really Matter in Optimizing Advertising Expenditures? (1986)When Does Lag Structure Reall…“Leveraged” Decision Making in Advertising: The Flat Maximum Principle and Its Implications (1986)“Leveraged” Decision Making i…ADPULS: An Advertising Model with Wearout and Pulsation (1982)ADPULS: An Advertising Model …Commentary on “Judgment Based Marketing Decision Models” (1981)Commentary on “Judgment Based…A Study of Marketing Generalizations (1980)A Study of Marketing Generali…Does Lag Structure Really Matter in Optimizing Advertising Expenditures? (1979)Does Lag Structure Really Mat…Distributed Lags: A Survey (1967)Optimal Advertising and Optimal Quality (1976)Optimal Advertising Policy Under Dynamic Conditions (1976)Seasonality in the Consumer Response to Milk Advertising with Implications for Milk Promotion Policy (1986)The Specification of Aggregate Market Models (1987)Estimating Differential Lag Effects for Multiple Media across Multiple Stores (2001)Advertising, Competition and Market Conduct in Oligopoly over Time (1976)Die Wirkung absatzpolitischer Instrumente (1995)Preisschwellen und Deckungsbeitrag — Verschenkt der Handel gro Potentiale? (1999)Using cointegration analysis for modeling marketing interactions in dynamic environments: methodological issues and an empirical illustration (2001)A Media Planning Calculus (1969)A User-Oriented Model for Sales Force Size, Product, and Market Allocation Decisions (1980)Marketing decision models (1982)An Adaptive Utility Approach for Improved Use of Marketing Models (1988)Sales force deployment models (1990)Aggressive and Predatory Pricing: A Framework for Analysis (1996)Optimal Advertising Policy under Dynamic Conditions (1962)Models and Managers: The Concept of a Decision Calculus (1970)Econometric Measurement of the Duration of Advertising Effect on Sales (1976)Diffusion and Advertising: The German Telephone Campaign (1987)Competitive Strategies for Late Entry into a Market with a Dominant Brand (1990)An approach for determination of warranty length (1992)Advertising Market Structure and Performance (1967)How Advertising Affects Sales: Meta-Analysis of Econometric Results (1984)The Shape of the Advertising Response Function (1999)Sales-Force Decision Models: Insights from 25 Years of Implementation (2001)Assessing advertising media spending inefficiencies in generating sales (2003)Optimal Budget Allocation Across Search Advertising Markets (2015)Buyers’ Subjective Perceptions of Price (1973)Buyers' Subjective Perceptions of Price (1973)The Myth of Massive Media Impact: Savagings and Salvagings (1986)Industry variety and performance (1993)Advertising dynamics and competitive advantage (2007)
this work references cited by second hop

References

  • 1980A Study of Marketing Generalizations233 cited
  • 1982ADPULS: An Advertising Model with Wearout and Pulsation148 cited
  • 1986“Leveraged” Decision Making in Advertising: The Flat Maximum Principle and Its Implications57 cited
  • 1981Commentary on “Judgment Based Marketing Decision Models”43 cited
  • 1979Does Lag Structure Really Matter in Optimizing Advertising Expenditures?42 cited
  • 1986When Does Lag Structure Really Matter in Optimizing Advertising Expenditures?13 cited

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