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Better Liked than Right

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References

1969The Handbook of Social Psychology12,518 cited
1956Extension of Multiple Range Tests to Group Means with Unequal Numbers of Replications3,144 cited
1954Communication and persuasion1,081 cited
1967The contribution of studies of source credibility to a theory of interpersonal trust in the communication process.935 cited
1966Scales for the measurement of ethos646 cited

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1992The Effects of Preference Heterogeneity and Source Characteristics on Ad Processing and Judgements about Endorsers265 cited
2020Seeing destinations through vlogs: implications for leveraging customer engagement behavior to increase travel intention238 cited
2017What makes information in online consumer reviews diagnostic over time? The role of review relevancy, factuality, currency, source credibility and ranking score235 cited
2016Parasocial relationship effects on customer equity in the social media context229 cited

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2019Drivers of helpfulness of online hotel reviews: A sentiment and emotion mining approach180 cited

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2021Can social media influencer (SMI) power influence consumer brand attitudes? The mediating role of perceived SMI credibility170 cited

2017Gender and live-streaming: source credibility and motivation161 cited

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2021Can you believe it? An investigation into the impact of retraction source credibility on the continued influence effect156 cited

2014Public Perceptions of Expert Credibility on Policy Issues: The Role of Expert Framing and Political Worldviews155 cited

2023Electronic word-of-mouth from video bloggers: The role of content quality and source homophily across hedonic and utilitarian products154 cited