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Developing Consumer-Based Service Brand Equity via the Internet: The Role of Personalization and Trialability
16 references·2 citing·31 second hop
Developing Consumer-Based Service Brand Equity via the Internet: The Role of Personalization and Trialability (2008)Developing Consumer-Based Service Brand E…Diffusion of Innovations 1 (2019)Diffusion of Innovations 1Developing and validating a multidimensional consumer-based brand equity scale (2001)Developing and validating a m…An Examination of Selected Marketing Mix Elements and Brand Equity (2000)An Examination of Selected Ma…Modern Methods for Business Research (1998)Modern Methods for Business R…Brand Equity as a Signaling Phenomenon (1998)Brand Equity as a Signaling P…Marketing in Hypermedia Computer-Mediated Environments: Conceptual Foundations (1996)Marketing in Hypermedia Compu…Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)Conceptualizing, Measuring, a…Managing Brand Equity (1991)Managing Brand EquityDevelopment of an Instrument to Measure the Perceptions of Adopting an Information Technology Innovation (1991)Development of an Instrument …Conjoint Analysis in Marketing: New Developments with Implications for Research and Practice (1990)Conjoint Analysis in Marketin…Strategic Brand Concept-Image Management (1986)Strategic Brand Concept-Image…Problems and Strategies in Services Marketing (1985)Problems and Strategies in Se…Evaluating Structural Equation Models with Unobservable Variables and Measurement Error (1981)Evaluating Structural Equatio…Review of Psychometric theory (2nd ed.). (1979)Review of Psychometric theory…Breaking Free from Product Marketing (1977)Breaking Free from Product Ma…Diffusion of Innovations (1971)Diffusion of InnovationsConsumer-based brand equity and consumer-based brand performance: evidence from smartphone brands in the USA (2019)Consumer-based brand equity a…How Perceived Quality Works in New Technology Adoption Process (2014)How Perceived Quality Works i…A Coefficient of Agreement for Nominal Scales (1960)Perceived Usefulness, Perceived Ease of Use, and User Acceptance of Information Technology (1989)Understanding Information Technology Usage: A Test of Competing Models (1995)A Theoretical Extension of the Technology Acceptance Model: Four Longitudinal Field Studies (2000)Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research (1975)Self-efficacy: Toward a unifying theory of behavioral change. (1977)The theory of planned behavior (1991)Internet Users' Information Privacy Concerns (IUIPC): The Construct, the Scale, and a Causal Model (2004)Consumer engagement in a virtual brand community: An exploratory analysis (2011)Consumer Brand Engagement in Social Media: Conceptualization, Scale Development and Validation (2014)Structural equation modeling in practice: A review and recommended two-step approach. (1988)Cutoff criteria for fit indexes in covariance structure analysis: Conventional criteria versus new alternatives (1999)Brand Experience: What Is It? How Is It Measured? Does It Affect Loyalty? (2009)The Drivers of Green Brand Equity: Green Brand Image, Green Satisfaction, and Green Trust (2009)Understanding Attitudes and Predicting Social Behavior (1980)Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence (1988)Customer Satisfaction, Market Share, and Profitability: Findings From Sweden (1994)Dimensions of Brand Personality (1997)Significance tests and goodness of fit in the analysis of covariance structures. (1980)On the Evaluation of Structural Equation Models (1988)When to use and how to report the results of PLS-SEM (2018)An assessment of the use of partial least squares structural equation modeling in marketing research (2011)PLS-SEM: Indeed a Silver Bullet (2011)A new criterion for assessing discriminant validity in variance-based structural equation modeling (2014)Common method biases in behavioral research: A critical review of the literature and recommended remedies. (2003)The Strength of Weak Ties (1973)Diffusion of innovations. (2003)User Acceptance of Information Technology: Toward A Unified View1 (2003)The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty (2001)Influencer Marketing: How Message Value and Credibility Affect Consumer Trust of Branded Content on Social Media (2018)Customer Evaluations of Service Complaint Experiences: Implications for Relationship Marketing (1998)
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References

  • 1981Evaluating Structural Equation Models with Unobservable Variables and Measurement Error108,884 cited
  • 2019Diffusion of Innovations 137,320 cited
  • 1993Conceptualizing, Measuring, and Managing Customer-Based Brand Equity14,745 cited
  • 1979Review of Psychometric theory (2nd ed.).11,425 cited
  • 1991Development of an Instrument to Measure the Perceptions of Adopting an Information Technology Innovation9,145 cited
  • 1998Modern Methods for Business Research6,534 cited
  • 1996Marketing in Hypermedia Computer-Mediated Environments: Conceptual Foundations5,628 cited
  • 1991Managing Brand Equity3,818 cited
  • 2000An Examination of Selected Marketing Mix Elements and Brand Equity3,370 cited
  • 2001Developing and validating a multidimensional consumer-based brand equity scale2,991 cited
  • 1985Problems and Strategies in Services Marketing2,819 cited
  • 1990Conjoint Analysis in Marketing: New Developments with Implications for Research and Practice2,692 cited
  • 1986Strategic Brand Concept-Image Management2,198 cited
  • 1977Breaking Free from Product Marketing2,056 cited
  • 1998Brand Equity as a Signaling Phenomenon1,968 cited

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  • 1971Diffusion of Innovations1,835 cited
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    • 2019Consumer-based brand equity and consumer-based brand performance: evidence from smartphone brands in the USA22 cited
    • 2014How Perceived Quality Works in New Technology Adoption Process8 cited