SZodixStudyAcademic Library
ShelvesOpen access
Study · an open academic library·Metadata from OpenAlex (CC0)·Shelves·OpenAlex metadata, de-duplicated
Marketplace footprints: connecting marketing communication and corporate brands
16 references·3 citing·51 second hop
Marketplace footprints: connecting marketing communication and corporate brands (2010)Marketplace footprints: connecting market…MEDIA LEGITIMATION EFFECTS IN THE MARKET FOR INITIAL PUBLIC OFFERINGS. (2003)MEDIA LEGITIMATION EFFECTS IN…Corporate identity, corporate branding and corporate marketing ‐ Seeing through the fog (2001)Corporate identity, corporate…Media Reputation as a Strategic Resource: An Integration of Mass Communication and Resource-Based Theories (2000)Media Reputation as a Strateg…The Categorical Imperative: Securities Analysts and the Illegitimacy Discount (1999)The Categorical Imperative: S…The public disclosure of environmental performance information—a dual test of media agenda setting theory and legitimacy theory (1998)The public disclosure of envi…Managing Corporate Image and Corporate Reputation (1998)Managing Corporate Image and …Reputation: Realizing Value from the Corporate Image (1996)Reputation: Realizing Value f…Managing Legitimacy: Strategic and Institutional Approaches (1995)Managing Legitimacy: Strategi…Managing Organizational Legitimacy in the California Cattle Industry: The Construction and Effectiveness of Verbal Accounts (1994)Managing Organizational Legit…Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)Conceptualizing, Measuring, a…Preference and belief: Ambiguity and competence in choice under uncertainty (1991)Preference and belief: Ambigu…Managing Brand Equity (1991)Managing Brand EquityKEEPING AN EYE ON THE MIRROR: IMAGE AND IDENTITY IN ORGANIZATIONAL ADAPTATION. (1991)KEEPING AN EYE ON THE MIRROR:…WHAT'S IN A NAME? REPUTATION BUILDING AND CORPORATE STRATEGY. (1990)WHAT'S IN A NAME? REPUTATION …Reputation and corporate strategy: A review of recent theory and applications (1988)Reputation and corporate stra…Attitudinal effects of mere exposure. (1968)Attitudinal effects of mere e…Embracing public relations (PR) as survival panacea to private colleges’ corporate image & corporate identity erosion (2021)Embracing public relations (P…How Publicity and Advertising spending Affect Marketing and Company Performance (2015)How Publicity and Advertising…Generation C: Content, Creation, Connections and Choice (2011)Generation C: Content, Creati…Theory of the firm: Managerial behavior, agency costs and ownership structure (1976)The Iron Cage Revisited: Institutional Isomorphism and Collective Rationality in Organizational Fields (1983)Economic Action and Social Structure: The Problem of Embeddedness (1985)The Network Structure Of Social Capital (2000)Networks as the Pipes and Prisms of the Market (2001)Hiring as Cultural Matching (2012)The Discovery of Grounded Theory: Strategies for Qualitative Research. (1968)The social psychology of organizing (1969)An Evolutionary Theory of Economic Change. (1983)Strategies for Theorizing from Process Data (1999)The Essential Impact of Context on Organizational Behavior (2006)Theory Building From Cases: Opportunities And Challenges (2007)Risk, Ambiguity, and the Savage Axioms (1961)Prospect Theory: An Analysis of Decision under Risk (1979)Prospect theory: An analysis of decision under risk (1988)Advances in prospect theory: Cumulative representation of uncertainty (1992)Individual differences in reasoning: Implications for the rationality debate? (2000)Heuristics and Biases: The Psychology of Intuitive Judgment (2004)The Principles of Psychology (1891)The Measurement of Meaning (1957)Social Behavior: Its Elementary Forms (1963)The Elaboration Likelihood Model of Persuasion (1986)Measuring individual differences in implicit cognition: The implicit association test. (1998)A meta-analytic test of intergroup contact theory. (2006)Institutionalized Organizations: Formal Structure as Myth and Ceremony (1977)Toward a Theory of Stakeholder Identification and Salience: Defining the Principle of who and What Really Counts (1997)WHY COMPANIES GO GREEN: A MODEL OF ECOLOGICAL RESPONSIVENESS. (2000)The iron cage revisited institutional isomorphism and collective rationality in organizational fields (2004)Modes of Network Governance: Structure, Management, and Effectiveness (2007)Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research (1975)Understanding Attitudes and Predicting Social Behavior (1980)Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence (1988)Customer Satisfaction, Market Share, and Profitability: Findings From Sweden (1994)Dimensions of Brand Personality (1997)The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty (2001)Judgment under Uncertainty: Heuristics and Biases (1974)Corporate Social Responsibility: A Theory of the Firm Perspective (2001)Corporate Social and Financial Performance: A Meta-Analysis (2003)Misery Loves Companies: Rethinking Social Initiatives by Business (2003)A resource‐based view of the firm (1984)Firm Resources and Sustained Competitive Advantage (1991)An Examination of Differences Between Organizational Legitimacy and Organizational Reputation* (2005)Being Good or Being Known: An Empirical Examination of the Dimensions, Antecedents, and Consequences of Organizational Reputation (2005)Signaling Theory: A Review and Assessment (2010)Strategic management a stakeholder approach (2010)Organizational Legitimacy Under Conditions of Complexity: The Case of the Multinational Enterprise (1999)Corporate reputation and sustained superior financial performance (2002)Stakeholder influence capacity and the variability of financial returns to corporate social responsibility (2007)Customer Evaluations of Service Complaint Experiences: Implications for Relationship Marketing (1998)An Examination of Selected Marketing Mix Elements and Brand Equity (2000)Developing and validating a multidimensional consumer-based brand equity scale (2001)
this work references cited by second hop

References

  • 1995Managing Legitimacy: Strategic and Institutional Approaches19,858 cited
  • 1993Conceptualizing, Measuring, and Managing Customer-Based Brand Equity14,745 cited
  • 1968Attitudinal effects of mere exposure.6,730 cited
  • 1990WHAT'S IN A NAME? REPUTATION BUILDING AND CORPORATE STRATEGY.5,424 cited
  • 1991Managing Brand Equity3,818 cited
  • 1991KEEPING AN EYE ON THE MIRROR: IMAGE AND IDENTITY IN ORGANIZATIONAL ADAPTATION.2,929 cited
  • 1996Reputation: Realizing Value from the Corporate Image2,620 cited
  • 1999The Categorical Imperative: Securities Analysts and the Illegitimacy Discount2,150 cited
  • 1991Preference and belief: Ambiguity and competence in choice under uncertainty1,705 cited
  • 2000Media Reputation as a Strategic Resource: An Integration of Mass Communication and Resource-Based Theories1,696 cited
  • 1988Reputation and corporate strategy: A review of recent theory and applications1,339 cited
  • 1998The public disclosure of environmental performance information—a dual test of media agenda setting theory and legitimacy theory1,219 cited
  • 2003MEDIA LEGITIMATION EFFECTS IN THE MARKET FOR INITIAL PUBLIC OFFERINGS.1,123 cited
  • 2001Corporate identity, corporate branding and corporate marketing ‐ Seeing through the fog1,108 cited

Only edges whose both ends are imported exist here. Widen the year window, or show the whole map. Back to the work

1998
Managing Corporate Image and Corporate Reputation
1,093 cited
  • 1994Managing Organizational Legitimacy in the California Cattle Industry: The Construction and Effectiveness of Verbal Accounts1,088 cited
  • Cited by

    • 2011Generation C: Content, Creation, Connections and Choice118 cited
    • 2015How Publicity and Advertising spending Affect Marketing and Company Performance13 cited
    • 2021Embracing public relations (PR) as survival panacea to private colleges’ corporate image & corporate identity erosion7 cited