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Do online discounts and free gifts damage brand image of service? The moderating role of promotion-proneness
16 references·0 citing·39 second hop
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References

  • 1979Prospect Theory: An Analysis of Decision under Risk48,459 cited
  • 1988Prospect theory: An analysis of decision under risk32,475 cited
  • 1988Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence18,274 cited
  • 1993Conceptualizing, Measuring, and Managing Customer-Based Brand Equity14,745 cited
  • 1984A Service Quality Model and its Marketing Implications6,560 cited
  • 1996Measuring Brand Equity Across Products and Markets3,591 cited
  • 2000Multivariate Data Analysis3,570 cited
  • 2000E-commerce: the role of familiarity and trust3,438 cited
  • 2000An Examination of Selected Marketing Mix Elements and Brand Equity3,370 cited
  • 1991Measuring the hedonic and utilitarian sources of consumer attitudes2,211 cited
  • 1993Price Perceptions and Consumer Shopping Behavior: A Field Study1,774 cited
  • 1996Consumer Reactions to Electronic Shopping on the World Wide Web1,603 cited
  • 1988Contingent weighting in judgment and choice.1,585 cited
  • 2000A Benefit Congruency Framework of Sales Promotion Effectiveness1,518 cited
  • 1978Perspective Transformation1,463 cited

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1990
Distinguishing Coupon Proneness from Value Consciousness: An Acquisition-Transaction Utility Theory Perspective
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