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Competitive reaction versus consumer response: Do managers overreact? · Study

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ArticleCompetitive reaction versus consumer response: Do managers overreact?

Peter S. H. Leeflang1996

Article1996

Competitive reaction versus consumer response: Do managers overreact?

Peter S. H. Leeflang · Dick R. Wittink

156 citations·0/0 files stored·International Journal of Research in Marketing

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Consumer Market Behavior and Pricing Marketing and Advertising Strategies Merger and Competition Analysis

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References

1983An Evolutionary Theory of Economic Change.1982An evolutionary theory of economic change 1988Assessing Advantage: A Framework for Diagnosing Competitive Superiority 1988Impact of Sales Promotions on When, What, and How Much to Buy 1990Sales Promotion: Concepts, Methods and Strategies 1977Causality in temporal systems 1989Market Response Models: Econometric and Time Series Analysis 1992Action Characteristics as Predictors of Competitive Responses

Cited by

1996Competitor Orientation: Effects of Objectives and Information on Managerial Decisions and Profitability 2001Competitive Pricing Behavior in the Auto Market: A Structural Analysis 2000Building models for marketing decisions:1999Retaliatory Behavior to New Product Entry 2010When Wal-Mart Enters: How Incumbent Retailers React and how this Affects their Sales Outcomes 2001Toward an understanding of price wars: Their nature and how they erupt

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Details

Year1996

Typearticle

Published1996-04-01

VenueInternational Journal of Research in Marketing

ISSN-L0167-8116

Languageen

Citations156

Files0 public / 0

ShelfConsumer Market Behavior and Pricing

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doi10.1016/0167-8116(96)00003-1

openalex_workW2016843850

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1998Varying parameter models to accommodate dynamic promotion effects

2000Market share response and competitive interaction: The impact of temporary, evolving and structural changes in prices