Citation map · Study

SZodixStudyAcademic Library

Shelves Open access

Study · an open academic library·Metadata from OpenAlex (CC0)·Shelves·OpenAlex metadata, de-duplicated

Competitive reaction versus consumer response: Do managers overreact?

9 references·16 citing·42 second hop

FromToDepth

this work references cited by second hop

References

1983An Evolutionary Theory of Economic Change.21,368 cited
1982An evolutionary theory of economic change3,194 cited
1988Assessing Advantage: A Framework for Diagnosing Competitive Superiority2,651 cited
1988Impact of Sales Promotions on When, What, and How Much to Buy1,052 cited
1990Sales Promotion: Concepts, Methods and Strategies846 cited
1977Causality in temporal systems600 cited
1989Market Response Models: Econometric and Time Series Analysis480 cited
1992Action Characteristics as Predictors of Competitive Responses441 cited
1991Market response models: Econometric and time series analysis356 cited

Cited by

1996Competitor Orientation: Effects of Objectives and Information on Managerial Decisions and Profitability300 cited
2001Competitive Pricing Behavior in the Auto Market: A Structural Analysis257 cited
2000Building models for marketing decisions:157 cited
1999Retaliatory Behavior to New Product Entry141 cited
2010When Wal-Mart Enters: How Incumbent Retailers React and how this Affects their Sales Outcomes140 cited
2001Toward an understanding of price wars: Their nature and how they erupt

Only edges whose both ends are imported exist here. Widen the year window, or show the whole map. Back to the work

137 cited

1998Varying parameter models to accommodate dynamic promotion effects122 cited

2000Market share response and competitive interaction: The impact of temporary, evolving and structural changes in prices113 cited

2000Insights into cross- and within-store price search: retailer estimates vs. consumer self-reports111 cited

2013The Role of Chief Marketing Officers for Venture Capital Funding: Endowing New Ventures with Marketing Legitimacy107 cited

2005Reasoning About Competitive Reactions: Evidence from Executives107 cited

2007How retailer and competitor decisions drive the long-term effectiveness of manufacturer promotions for fast moving consumer goods82 cited

2011Paving the way for “distinguished marketing”80 cited

2002How Promotions Work: SCAN*PRO-Based Evolutionary Model Building71 cited

2008Sales Promotion Models70 cited

2005Consumer heterogeneity in the longer-term effects of price promotions66 cited