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“We'll Be Back in a Moment”: A Content Analysis of Advertisements in Children's Television in the 1950s
6 references·9 citing·43 second hop
“We'll Be Back in a Moment”: A Content Analysis of Advertisements in Children's Television in the 1950s (1998)“We'll Be Back in a Moment”: A Content An…Stay tuned: A concise history of American broadcasting (1978)Stay tuned: A concise history…The Content of Children's Toy and Food Commercials (1977)The Content of Children's Toy…Content Analysis in Consumer Research (1977)Content Analysis in Consumer …Content Analysis for the Social Sciences and Humanities. (1970)Content Analysis for the Soci…Documents of American Broadcasting (1968)Documents of American Broadca…Brand loyalty—twelve years later. (1955)Brand loyalty—twelve years la…You eat “like a girl”: gender differences in content and effects of food advertising depicting sports (2018)You eat “like a girl”: gender…Popular music in Super Bowl commercials 2005-2014 (2016)Popular music in Super Bowl c…Institutional branding: a content analysis of public service announcements from American universities (2012)Institutional branding: a con…A Resource-Matching Based View of Sponsorship Information Processing (2009)A Resource-Matching Based Vie…The Effect of Content on Perceived Affect of Super Bowl Commercials (2004)The Effect of Content on Perc…Dimensions of Business and Nonprofit Collaborative Relationships (2003)Dimensions of Business and No…Violence and consumption imagery in music videos (2002)Violence and consumption imag…Peer Evaluation and Readership of Influential Contributions to the Advertising Literature (2002)Peer Evaluation and Readershi…Advertising Agency Philosophies and Employee Risk Taking (2001)Advertising Agency Philosophi…Reliability of Content Analysis: The Case of Nominal Scale Coding (1955)The general inquirer: A computer approach to content analysis. (1966)Market-Oriented Ethnography: Interpretation Building and Marketing Strategy Formulation (1994)A Content Analysis of the Content Analysis Literature in Organization Studies: Research Themes, Data Sources, and Methodological Refinements (2007)How Does Brand-related User-generated Content Differ across YouTube, Facebook, and Twitter? (2012)Developing Buyer-Seller Relationships (1987)The Changing Role of Marketing in the Corporation (1992)The Commitment-Trust Theory of Relationship Marketing (1994)Better Safe Than Sorry (2013)Employee engagement in family and non-family firms (2013)MNE-NGO partnerships for sustainability and social responsibility in the global fast-fashion industry: A loose-coupling perspective (2020)Estimating Nonresponse Bias in Mail Surveys (1977)Prospect Theory: An Analysis of Decision under Risk (1979)Prospect theory: An analysis of decision under risk (1988)Account planning Current agency perspectives on an advertising enigma (2003)Why and how do creative thinking techniques work?: Trading off originality and appropriateness to make more creative advertising (2009)Ad agency professionals' mental models of advertising creativity (2013)A Coefficient of Agreement for Nominal Scales (1960)The Measurement of Observer Agreement for Categorical Data (1977)Content Analysis: An Introduction to its Methodology. (1984)From Internationalisation to Education for Global Citizenship: a Multi‐Layered History (2014)A Systematic and Updated Review of the Literature on Higher Education Marketing 2005–2019 (2021)Public service announcements: A literature review and way forward (2023)Breaking Free from Product Marketing (1977)Construction and Validation of a Scale to Measure Celebrity Endorsers' Perceived Expertise, Trustworthiness, and Attractiveness (1990)Sponsorship Brand Recall at the Euro 2004 Soccer Tournament (2007)Super Bowl ad likeability: Enduring and emerging predictors (2011)A longitudinal analysis of the changing roles of gender in advertising: a content analysis of Super Bowl commercials (2016)Consumers' Attitudes Toward Product Placement in Movies (1993)Radio's Impact on Public Spending (2004)The Incumbent in the Living Room: The Rise of Television and the Incumbency Advantage in U.S. House Elections (2006)Children, adolescents, and television (1991)Media Capital (2003)Mediating Emotion: Technology, Social Science, and Emotion in the Payne Fund Motion-Picture Studies (2009)Critical thinking, cognitive presence, and computer conferencing in distance education (2001)Discourse Analysis as Theory and Method (2002)Three Approaches to Qualitative Content Analysis (2005)Parental Mediation of Television Advertising Effects (1979)Children's Television Advertising in the Multichannel Environment (1992)Minorities in Children's Television Commercials: New, Improved, and Stereotyped (2003)Predicting destination choice — A discussion of destination loyalty (1999)Determinants of guest loyalty to international tourist hotels—a neural network approach (2002)Routledge International Handbook of Consumer Psychology (2016)
this work references cited by second hop

References

  • 1970Content Analysis for the Social Sciences and Humanities.4,564 cited
  • 1977Content Analysis in Consumer Research2,310 cited
  • 1978Stay tuned: A concise history of American broadcasting186 cited
  • 1955Brand loyalty—twelve years later.103 cited
  • 1977The Content of Children's Toy and Food Commercials71 cited
  • 1968Documents of American Broadcasting68 cited

Cited by

  • 2003Dimensions of Business and Nonprofit Collaborative Relationships211 cited
  • 2004The Effect of Content on Perceived Affect of Super Bowl Commercials52 cited
  • 2001Advertising Agency Philosophies and Employee Risk Taking51 cited
  • 2012Institutional branding: a content analysis of public service announcements from American universities46 cited
  • 2018You eat “like a girl”: gender differences in content and effects of food advertising depicting sports21 cited
  • 2002Violence and consumption imagery in music videos21 cited
  • 2002Peer Evaluation and Readership of Influential Contributions to the Advertising Literature20 cited
  • 2016Popular music in Super Bowl commercials 2005-201414 cited
  • 2009A Resource-Matching Based View of Sponsorship Information Processing

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11 cited