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Communicator Attributes and Persuasion

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References

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1984Cognitive Theories of Persuasion272 cited
1985Access to attitude-relevant information in memory as a determinant of persuasion: The role of message attributes230 cited

Cited by

1990Involvement and persuasion: Types, traditions, and the evidence.145 cited
2001Role of Negative Emotion in Communication about CO2 Risks142 cited
1996Attitude stability and attitude strength: one is enough to make it stable124 cited
2001Exploring the structure of strength-related attitude features: The relation between attitude importance and attitude accessibility.120 cited
2002Teaching as persuasion60 cited
2001

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What makes a text persuasive? Comparing students’ and experts’ conceptions of persuasiveness

44 cited

2015The impact of customer’s perceived service innovativeness on image congruence, satisfaction and behavioral outcomes30 cited

2001Persuasion and Its Role in Meeting Educational Goals29 cited

2021Brand clarity of local and global brands in fast-moving consumer goods: an empirical study in a Middle East country14 cited

2001The impact of attitude strength on the acceptance of green services13 cited

2009Effects of Priming Social Goals on Personal Interest in Television News11 cited

2022Reflective versus unreflective country images: How ruminating on reasons for buying a country’s products alters country image10 cited

2011Exploring the relationship between knowledge and anchoring effects0 cited