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A Micromodeling Approach to Investigate the Advertising-Sales Relationship

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References

1976Econometric Measurement of the Duration of Advertising Effect on Sales679 cited
1972The economics of advertising389 cited
1965The Measurement of Cumulative Advertising Effects272 cited
1959The Remembering and Forgetting of Advertising209 cited
1972Testing Distributed Lag Models of Advertising Effect202 cited

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1989The Competitive Implications of Relevant-Set/Response Analysis75 cited
1993Chapter 2 Explanatory and predictive models of consumer behavior66 cited
2012Recovering Hidden Buyer–Seller Relationship States to Measure the Return on Marketing Investment in Business-to-Business Markets61 cited
2008Pooling and Dynamic Forgetting Effects in Multitheme Advertising: Tracking the Advertising Sales Relationship with Particle Filters51 cited
2000Changes in Hotel Guests’ Willingness to Pay as the Date of Stay Draws Closer49 cited
2017Advertising effectiveness on financial performance of banking sector: Turkey case42 cited
1988Recovering Measures of Advertising Carryover from Aggregate Data: The Role of the Firm's Decision Behavior27 cited
1989Modeling the effect of advertising on price response: An econometric framework and some preliminary findings15 cited
2008Share price reactions to advertising announcements and broadcast of media events

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12 cited

1995Die Wirkung absatzpolitischer Instrumente12 cited

1987Stability of Membership in Market Segments Identified with a Disaggregate Consumption Model10 cited