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Brand Policy and Brand Equity
15 references·7 citing·40 second hop
Brand Policy and Brand Equity (2001)Brand Policy and Brand EquityThe Effects of Brand Name Suggestiveness on Advertising Recall (1998)The Effects of Brand Name Sug…Strategic Brand Management: Building, Measuring, and Managing Brand Equity (1997)Strategic Brand Management: B…Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)Conceptualizing, Measuring, a…Consumer Evaluations of Brand Extensions (1990)Consumer Evaluations of Brand…Assessing the value of brands (1990)Assessing the value of brandsManaging Assets and Skills: The Key to a Sustainable Competitive Advantage (1989)Managing Assets and Skills: T…The Strategic Role of Product Quality (1987)The Strategic Role of Product…Mobilizing Invisible Assets (1987)Mobilizing Invisible AssetsTHE GLOBALIZATION OF MARKETS (1983)THE GLOBALIZATION OF MARKETSPositioning your product (1982)Positioning your productPositioning: The Battle for Your Mind (1981)Positioning: The Battle for Y…Marketing Intangible Products and Product Intangibles (1981)Marketing Intangible Products…Customer-Oriented Approaches to Identifying Product-Markets (1979)Customer-Oriented Approaches …A dynamic model of relationships among advertising, consumer awareness, attitudes, and behavior. (1974)A dynamic model of relationsh…Price, brand name, and product composition characteristics as determinants of perceived quality. (1971)Price, brand name, and produc…Analyzing the Impact of Brand Equity Towards Purchase Intention in Automotive Industry: a Case Study of ABC in Surabaya (2014)Analyzing the Impact of Brand…Financial-based Brand Value of Incheon International Airport (2013)Financial-based Brand Value o…Intangibles, Global Networks & Corporate Social Responsibility (2010)Intangibles, Global Networks …Market-Driven Management, Competitive Customer Value and Global Networks (2009)Market-Driven Management, Com…Global Retailers and Competitive Customer Value (2005)Global Retailers and Competit…The Art Market, Global Economy and Information Transparency (2003)The Art Market, Global Econom…Global Markets and Market-Space Competition (2003)Global Markets and Market-Spa…A Conceptual Model of Service Quality and Its Implications for Future Research (1985)Profiting from technological innovation: Implications for integration, collaboration, licensing and public policy (1986)The competitive challenge: Strategies for industrial innovation and renewal (1988)Sustainable Competitive Advantage in Service Industries: A Conceptual Model and Research Propositions (1993)Critical success factors for international education marketing (1998)Towards ‘An Intellectual Capital-Based View of the Firm’: Origins and Nature (2010)The psychology of interpersonal relations. (1958)Strategic Brand Concept-Image Management (1986)Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence (1988)Developing and validating a multidimensional consumer-based brand equity scale (2001)Brands and Branding: Research Findings and Future Priorities (2006)Statistical principles in experimental design. (1962)Marketing Research (1970)The Effects of Brand Extensions on Market Share and Advertising Efficiency (1992)Why the Microbrewery Movement? Organizational Dynamics of Resource Partitioning in the U.S. Brewing Industry (2000)Managing Brand Equity (1991)Building Strong Brands (1995)Creating Brand Names With Meaning: The Use of Sound Symbolism (2000)Managing sensory expectations concerning products and brands: Capitalizing on the potential of sound and shape symbolism (2011)Reflections on customer-based brand equity: perspectives, progress, and priorities (2016)Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research (1975)Understanding Attitudes and Predicting Social Behavior (1980)Customer Satisfaction, Market Share, and Profitability: Findings From Sweden (1994)Dimensions of Brand Personality (1997)The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty (2001)A framework linking intangible resources and capabiliites to sustainable competitive advantage (1993)Capabilities, business processes, and competitive advantage: choosing the dependent variable in empirical tests of the resource‐based view (2003)IT competency and firm performance: is organizational learning a missing link? (2003)Modernization, Cultural Change, and Democracy (2001)Understanding cultures and implicit leadership theories across the globe: an introduction to project GLOBE (2002)Modernization, cultural change, and democracy the human development sequence (2005)A resource‐based view of the firm (1984)The Measurement and Determinants of Brand Equity: A Financial Approach (1993)Destination Positioning Analysis through a Comparison of Cognitive, Affective, and Conative Perceptions (2004)An Examination of Selected Marketing Mix Elements and Brand Equity (2000)Consumer–Company Identification: A Framework for Understanding Consumers’ Relationships with Companies (2003)Customer Engagement Behavior: Theoretical Foundations and Research Directions (2010)Capturing value creation in business relationships: A customer perspective (2003)Value in business markets: What do we know? Where are we going? (2005)Service quality, customer satisfaction, and behavioral intentions in the service factory (2006)
this work references cited by second hop

References

  • 1993Conceptualizing, Measuring, and Managing Customer-Based Brand Equity14,745 cited
  • 1997Strategic Brand Management: Building, Measuring, and Managing Brand Equity4,788 cited
  • 1983THE GLOBALIZATION OF MARKETS3,411 cited
  • 1990Consumer Evaluations of Brand Extensions3,266 cited
  • 1987Mobilizing Invisible Assets1,924 cited
  • 1981Positioning: The Battle for Your Mind1,060 cited
  • 1981Marketing Intangible Products and Product Intangibles684 cited
  • 1971Price, brand name, and product composition characteristics as determinants of perceived quality.676 cited
  • 1989Managing Assets and Skills: The Key to a Sustainable Competitive Advantage574 cited
  • 1998The Effects of Brand Name Suggestiveness on Advertising Recall444 cited
  • 1982Positioning your product429 cited
  • 1979Customer-Oriented Approaches to Identifying Product-Markets426 cited
  • 1987The Strategic Role of Product Quality199 cited
  • 1990Assessing the value of brands81 cited
  • 1974A dynamic model of relationships among advertising, consumer awareness, attitudes, and behavior.58 cited

Cited by

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2003
Global Markets and Market-Space Competition
38 cited
  • 2009Market-Driven Management, Competitive Customer Value and Global Networks36 cited
  • 2010Intangibles, Global Networks & Corporate Social Responsibility33 cited
  • 2014Analyzing the Impact of Brand Equity Towards Purchase Intention in Automotive Industry: a Case Study of ABC in Surabaya29 cited
  • 2003The Art Market, Global Economy and Information Transparency13 cited
  • 2013Financial-based Brand Value of Incheon International Airport12 cited
  • 2005Global Retailers and Competitive Customer Value10 cited