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Language and Brand Attitudes: Impact of Script and Sound Matching in Chinese and English
16 references·16 citing·36 second hopsampled
Language and Brand Attitudes: Impact of Script and Sound Matching in Chinese and English (1996)Language and Brand Attitudes: Impact of S…Principles Of Gestalt Psychology (2013)Principles Of Gestalt Psychol…Frames, Fields, and Contrasts (2012)Frames, Fields, and ContrastsOn The Language Instinct (1994)On The Language InstinctForeign Branding and Its Effects on Product Perceptions and Attitudes (1994)Foreign Branding and Its Effe…The Differential Role of Characteristics of Music on High- and Low- Involvement Consumers' Processing of Ads (1991)The Differential Role of Char…Handbook of consumer behavior (1991)Handbook of consumer behaviorSchema Congruity as a Basis for Product Evaluation (1989)Schema Congruity as a Basis f…Consumer Response to Television Commercials: The Impact of Involvement and Background Music on Brand Attitude Formation (1986)Consumer Response to Televisi…Physical Attractiveness of the Celebrity Endorser: A Social Adaptation Perspective (1985)Physical Attractiveness of th…The effects of involvement on responses to argument quantity and quality: Central and peripheral routes to persuasion. (1984)The effects of involvement on…The Effects of Music in Advertising on Choice Behavior: A Classical Conditioning Approach (1982)The Effects of Music in Adver…Are Product Attribute Beliefs the Only Mediator of Advertising Effects on Brand Attitude? (1981)Are Product Attribute Beliefs…A Scale to Measure Self-Concepts, Person Concepts, and Product Concepts (1981)A Scale to Measure Self-Conce…The Psychology of Reading (1975)The Psychology of ReadingEvidence for phonemic recoding in visual word recognition (1971)Evidence for phonemic recodin…Principles of Gestalt Psychology (1936)Principles of Gestalt Psychol…A comprehensive review on logo literature: research topics, findings, and future directions (2019)A comprehensive review on log…Are consumers' minds or hearts guiding country of origin effects? Conditioning roles of need for cognition and need for affect (2018)Are consumers' minds or heart…Corporate Logo: History, Definition, and Components (2017)Corporate Logo: History, Defi…Communicating brand gender through type fonts (2014)Communicating brand gender th…Using type font characteristics to communicate brand personality of new brands (2012)Using type font characteristi…Describing product experience in different languages: The role of sensory modalities (2010)Describing product experience…Symbolic Meaning Integration in Design and its Influence on Product and Brand Evaluation (2009)Symbolic Meaning Integration …Do multinationals standardise or localise? The cross‐cultural dimensionality of product‐based Web sites (2004)Do multinationals standardise…Activating Sound and Meaning: The Role of Language Proficiency in Bilingual Consumer Environments (2004)Activating Sound and Meaning:…The Differential Interaction of Auditory and Visual Advertising Elements with Chinese and English (2003)The Differential Interaction …Brand Name Translation: Language Constraints, Product Attributes, and Consumer Perceptions in East and Southeast Asia (2002)Brand Name Translation: Langu…Auditory and Visual Brand Identifiers in Chinese and English (2002)Auditory and Visual Brand Ide…Scripted Thought: Processing Korean Hancha and Hangul in a Multimedia Context (2001)Scripted Thought: Processing …New Brands Versus Brand Extensions, Attitudes Versus Choice: Experimental Evidence for Theory and Practice (2001)New Brands Versus Brand Exten…Issues and New Directions in Global Consumer Psychology (2000)Issues and New Directions in …Language and visual imagery: Issues of corporate identity in East Asia (1995)Language and visual imagery: …Central and Peripheral Routes to Advertising Effectiveness: The Moderating Role of Involvement (1983)The Elaboration Likelihood Model of Persuasion (1986)The Elaboration Likelihood Model of Persuasion (1986)The Match-Up Hypothesis: Physical Attractiveness, Expertise, and the Role of Fit on Brand Attitude, Purchase Intent and Brand Beliefs (2000)Consumer Knowledge: Effects on Evaluation Strategies Mediating Consumer Judgments (1985)Constructive Consumer Choice Processes (1998)The impact of perceived corporate social responsibility on consumer behavior (2005)Consumer Acceptance and Use of Information Technology: Extending the Unified Theory of Acceptance and Use of Technology1 (2012)The Impact of Television Advertising: Learning Without Involvement (1965)Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research (1975)Association learning of likes and dislikes: A review of 25 years of research on human evaluative conditioning. 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References

  • 1994On The Language Instinct5,878 cited
  • 2013Principles Of Gestalt Psychology4,263 cited
  • 1936Principles of Gestalt Psychology2,182 cited
  • 1984The effects of involvement on responses to argument quantity and quality: Central and peripheral routes to persuasion.1,725 cited
  • 1981Are Product Attribute Beliefs the Only Mediator of Advertising Effects on Brand Attitude?1,472 cited
  • 1989Schema Congruity as a Basis for Product Evaluation1,418 cited
  • 1985Physical Attractiveness of the Celebrity Endorser: A Social Adaptation Perspective1,316 cited
  • 1991Handbook of consumer behavior1,033 cited
  • 1982The Effects of Music in Advertising on Choice Behavior: A Classical Conditioning Approach803 cited
  • 1975The Psychology of Reading637 cited
  • 1971Evidence for phonemic recoding in visual word recognition633 cited
  • 1986Consumer Response to Television Commercials: The Impact of Involvement and Background Music on Brand Attitude Formation627 cited
  • 2012Frames, Fields, and Contrasts600 cited
  • 1994Foreign Branding and Its Effects on Product Perceptions and Attitudes545 cited
  • 1991The Differential Role of Characteristics of Music on High- and Low- Involvement Consumers' Processing of Ads

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474 cited
  • 1981A Scale to Measure Self-Concepts, Person Concepts, and Product Concepts376 cited
  • Cited by

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    • 2009Symbolic Meaning Integration in Design and its Influence on Product and Brand Evaluation87 cited
    • 2019A comprehensive review on logo literature: research topics, findings, and future directions82 cited
    • 2001New Brands Versus Brand Extensions, Attitudes Versus Choice: Experimental Evidence for Theory and Practice72 cited
    • 2010Describing product experience in different languages: The role of sensory modalities71 cited
    • 2017Corporate Logo: History, Definition, and Components64 cited
    • 2001Scripted Thought: Processing Korean Hancha and Hangul in a Multimedia Context59 cited
    • 2002Brand Name Translation: Language Constraints, Product Attributes, and Consumer Perceptions in East and Southeast Asia58 cited
    • 2004Activating Sound and Meaning: The Role of Language Proficiency in Bilingual Consumer Environments55 cited
    • 1995Language and visual imagery: Issues of corporate identity in East Asia55 cited
    • 2002Auditory and Visual Brand Identifiers in Chinese and English53 cited
    • 2004Do multinationals standardise or localise? The cross‐cultural dimensionality of product‐based Web sites49 cited
    • 2018Are consumers' minds or hearts guiding country of origin effects? Conditioning roles of need for cognition and need for affect48 cited
    • 2014Communicating brand gender through type fonts46 cited