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Analysing consumer segments to budget for loyalty and promotion programmes and maximize market share
16 references·1 citing·47 second hopsampled
Analysing consumer segments to budget for loyalty and promotion programmes and maximize market share (2009)Analysing consumer segments to budget for…Optimal Advertising and Promotion Budgets in Dynamic Markets with Brand Equity as a Mediating Variable (2007)Optimal Advertising and Promo…The Influence of Loyalty Programs and Short-Term Promotions on Customer Retention (2004)The Influence of Loyalty Prog…Customer base analysis: partial defection of behaviourally loyal clients in a non-contractual FMCG retail setting (2004)Customer base analysis: parti…Understanding brand performance measures: using Dirichlet benchmarks (2003)Understanding brand performan…Modeling customer relationships as Markov chains (2000)Modeling customer relationshi…Consumer Behavioral Loyalty: (1999)Consumer Behavioral Loyalty:A model of inertia and variety-seeking with marketing variables (1998)A model of inertia and variet…Excess Behavioral Loyalty for High-Share Brands: Deviations from the Dirichlet Model for Repeat Purchasing (1993)Excess Behavioral Loyalty for…Market Share Response When Consumers Seek Variety (1992)Market Share Response When Co…Effects of Price Promotions on Variety-Seeking and Reinforcement Behavior (1991)Effects of Price Promotions o…Untangling the Effects of Purchase Reinforcement and Advertising Carryover (1990)Untangling the Effects of Pur…Measuring Variety-Seeking and Reinforcement Behaviors Using Panel Data (1986)Measuring Variety-Seeking and…Using a Variety-Seeking Model to Identify Substitute and Complementary Relationships among Competing Products (1985)Using a Variety-Seeking Model…Using a Variety-Seeking Model to Identify Substitute and Complementary Relationships among Competing Products (1985)Using a Variety-Seeking Model…Variety Seeking Through Brand Switching (1984)Variety Seeking Through Brand…Mathematical Models and Methods in Marketing (1962)Mathematical Models and Metho…Evolutionary Game Analysis of Online and Offline Drug Retailer Competition Based on Network Externalities (2019)Evolutionary Game Analysis of…The Scree Test For The Number Of Factors (1966)Conditional logit analysis of qualitative choice behavior (1972)A Logit Model of Brand Choice Calibrated on Scanner Data (1983)Antecedents of B2C Channel Satisfaction and Preference: Validating e-Commerce Metrics (2002)Effects of Loyalty Programs on Value Perception, Program Loyalty, and Brand Loyalty (2003)Revisiting the Satisfaction–Loyalty Relationship: Empirical Generalizations and Directions for Future Research (2013)Individual Choice Behavior: A Theoretical Analysis. (1960)Building Strong Brands (1995)The Handbook of experimental economics (1995)A Comparison of Online and Offline Consumer Brand Loyalty (2003)Customer loyalty and customer loyalty programs (2003)The influence of customer brand identification on hotel brand evaluation and loyalty development (2013)An Evaluation Cost Model of Consideration Sets (1990)Double Jeopardy Revisited (1990)Development and Testing of a Model of Consideration Set Composition (1991)The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty (2001)Brands and Branding: Research Findings and Future Priorities (2006)Consumer Demand: A New Approach. 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(2005)Brand Loyalty: Measurement and Management (1978)Customer Loyalty: Toward an Integrated Conceptual Framework (1994)Customer Switching Behavior in Service Industries: An Exploratory Study (1995)Price-Induced Patterns of Competition (1989)A Benefit Congruency Framework of Sales Promotion Effectiveness (2000)Pursuing the Value-Conscious Consumer: Store Brands versus National Brand Promotions (2001)Introduction to Operations Research (1968)Introduction to Operations Research (1968)Customer lifetime value: Marketing models and applications (1998)Return on Marketing: Using Customer Equity to Focus Marketing Strategy (2003)Customer Metrics and Their Impact on Financial Performance (2006)Creating Enduring Customer Value (2016)A Probabilistic Choice Model for Market Segmentation and Elasticity Structure (1989)A Dynamic Process Model of Service Quality: From Expectations to Behavioral Intentions (1993)Decision-Making Under Uncertainty: Capturing Dynamic Brand Choice Processes in Turbulent Consumer Goods Markets (1996)Marketing Models of Service and Relationships (2006)The Goal-Gradient Hypothesis Resurrected: Purchase Acceleration, Illusionary Goal Progress, and Customer Retention (2006)The Long-Term Impact of Loyalty Programs on Consumer Purchase Behavior and Loyalty (2007)Zero defections: quality comes to services. (1990)The Commitment-Trust Theory of Relationship Marketing (1994)The Behavioral Consequences of Service Quality (1996)Application of data mining techniques in customer relationship management: A literature review and classification (2008)Handling class imbalance in customer churn prediction (2008)
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References

  • 2004The Influence of Loyalty Programs and Short-Term Promotions on Customer Retention543 cited
  • 2004Customer base analysis: partial defection of behaviourally loyal clients in a non-contractual FMCG retail setting450 cited
  • 2003Understanding brand performance measures: using Dirichlet benchmarks448 cited
  • 1986Measuring Variety-Seeking and Reinforcement Behaviors Using Panel Data414 cited
  • 2000Modeling customer relationships as Markov chains346 cited
  • 1984Variety Seeking Through Brand Switching337 cited
  • 1993Excess Behavioral Loyalty for High-Share Brands: Deviations from the Dirichlet Model for Repeat Purchasing272 cited
  • 1985Using a Variety-Seeking Model to Identify Substitute and Complementary Relationships among Competing Products229 cited
  • 1991Effects of Price Promotions on Variety-Seeking and Reinforcement Behavior134 cited
  • 1999Consumer Behavioral Loyalty:132 cited
  • 1992Market Share Response When Consumers Seek Variety127 cited
  • 1990Untangling the Effects of Purchase Reinforcement and Advertising Carryover115 cited
  • 1962Mathematical Models and Methods in Marketing94 cited
  • 1998A model of inertia and variety-seeking with marketing variables93 cited
  • 1985Using a Variety-Seeking Model to Identify Substitute and Complementary Relationships among Competing Products

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93 cited
  • 2007Optimal Advertising and Promotion Budgets in Dynamic Markets with Brand Equity as a Mediating Variable84 cited
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    • 2019Evolutionary Game Analysis of Online and Offline Drug Retailer Competition Based on Network Externalities11 cited