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Understanding the links between technological opportunism, marketing emphasis and firm performance: Implications for B2B
16 references·12 citing·38 second hop
Understanding the links between technological opportunism, marketing emphasis and firm performance: Implications for B2B (2010)Understanding the links between technolog…Firm resources and sustained competitive advantage (2004)Firm resources and sustained …Evolving to a New Dominant Logic for Marketing (2003)Evolving to a New Dominant Lo…Common method biases in behavioral research: A critical review of the literature and recommended remedies. (2003)Common method biases in behav…Accounting for common method variance in cross-sectional research designs. (2001)Accounting for common method …Sensemaking in Organizations (1996)Sensemaking in OrganizationsClarifying the Entrepreneurial Orientation Construct and Linking It To Performance (1996)Clarifying the Entrepreneuria…The Commitment-Trust Theory of Relationship Marketing (1994)The Commitment-Trust Theory o…The myopia of learning (1993)The myopia of learningStrategic assets and organizational rent (1993)Strategic assets and organiza…Firm Resources and Sustained Competitive Advantage (1991)Firm Resources and Sustained …Market Orientation: The Construct, Research Propositions, and Managerial Implications (1990)Market Orientation: The Const…Organizational Learning (1988)Organizational LearningSelf-Reports in Organizational Research: Problems and Prospects (1986)Self-Reports in Organizationa…Asymptotic Confidence Intervals for Indirect Effects in Structural Equation Models (1982)Asymptotic Confidence Interva…A Paradigm for Developing Better Measures of Marketing Constructs (1979)A Paradigm for Developing Bet…Estimating Nonresponse Bias in Mail Surveys (1977)Estimating Nonresponse Bias i…How does technological opportunism affect firm performance? The mediating role of resource orchestration (2023)How does technological opport…The role of B2B marketing strategy, ICT B2B marketing support, and service quality in market orientation – Performance relationship: evidence from three European countries (2022)The role of B2B marketing str…Exploring the Nexus Between E-Business Processes and Organizational Performance: Can Technological Opportunism Play Any Role? (2022)Exploring the Nexus Between E…ENTREPRENEURIAL ALERTNESS AND PRODUCT INNOVATIVENESS: FIRM-LEVEL AND ENVIRONMENTAL CONTINGENCIES (2020)ENTREPRENEURIAL ALERTNESS AND…Organizational technological opportunism and social media: The deployment of social media analytics to sense and respond to technological discontinuities (2019)Organizational technological …Industrial-buying research 1965-2015: review and analysis (2018)Industrial-buying research 19…Complementary IT resources for enabling technological opportunism (2016)Complementary IT resources fo…A Transaction Cost Framework in Supply Chain Relationships: A Social Capital Perspective (2016)A Transaction Cost Framework …Communicating high-tech products - a comparison between print advertisements of automotive premium and standard brands (2015)Communicating high-tech produ…Technological opportunism effects on IT adoption, intra-firm diffusion and performance: Evidence from the U.S. and Spain (2013)Technological opportunism eff…Enhancing organizational sensemaking: An examination of the interactive effects of sales capabilities and marketing dashboards (2013)Enhancing organizational sens…On Governing Collaborative Information Technology (IT): A Relational Perspective (2012)On Governing Collaborative In…Coefficient Alpha and the Internal Structure of Tests (1951)The Theory of Buyer Behavior (1971)The Nature and Scope of Marketing (1976)Measuring Service Quality: A Reexamination and Extension (1992)Trust and TAM in Online Shopping: An Integrated Model1 (2003)\nThe use of partial least squares path modeling in international marketing (2009)A resource‐based view of the firm (1984)The cornerstones of competitive advantage: A resource‐based view (1993)The Theory of the Growth of the Firm (1995)Dynamic capabilities: what are they? 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(1990)An Examination of the Nature of Trust in Buyer-Seller Relationships (1997)The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty (2001)Leadership: The Cutting Edge. (1979)Organizational citizenship behavior: Its nature and antecedents. (1983)Research in Organizational Behavior. 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References

  • 2003Common method biases in behavioral research: A critical review of the literature and recommended remedies.81,863 cited
  • 1991Firm Resources and Sustained Competitive Advantage48,209 cited
  • 2004Firm resources and sustained competitive advantage38,157 cited
  • 1994The Commitment-Trust Theory of Relationship Marketing22,337 cited
  • 1986Self-Reports in Organizational Research: Problems and Prospects17,092 cited
  • 1979A Paradigm for Developing Better Measures of Marketing Constructs16,553 cited
  • 1996Sensemaking in Organizations15,614 cited
  • 2003Evolving to a New Dominant Logic for Marketing14,777 cited
  • 1982Asymptotic Confidence Intervals for Indirect Effects in Structural Equation Models12,786 cited
  • 1977Estimating Nonresponse Bias in Mail Surveys12,220 cited
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  • 1993Strategic assets and organizational rent8,402 cited
  • 1993The myopia of learning7,467 cited
  • 1990Market Orientation: The Construct, Research Propositions, and Managerial Implications7,320 cited

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  • 1988Organizational Learning6,656 cited
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    • 2013Technological opportunism effects on IT adoption, intra-firm diffusion and performance: Evidence from the U.S. and Spain46 cited
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    • 2019Organizational technological opportunism and social media: The deployment of social media analytics to sense and respond to technological discontinuities44 cited
    • 2012On Governing Collaborative Information Technology (IT): A Relational Perspective22 cited
    • 2018Industrial-buying research 1965-2015: review and analysis22 cited
    • 2016Complementary IT resources for enabling technological opportunism18 cited
    • 2020ENTREPRENEURIAL ALERTNESS AND PRODUCT INNOVATIVENESS: FIRM-LEVEL AND ENVIRONMENTAL CONTINGENCIES17 cited
    • 2016A Transaction Cost Framework in Supply Chain Relationships: A Social Capital Perspective15 cited
    • 2022Exploring the Nexus Between E-Business Processes and Organizational Performance: Can Technological Opportunism Play Any Role?11 cited
    • 2022The role of B2B marketing strategy, ICT B2B marketing support, and service quality in market orientation – Performance relationship: evidence from three European countries9 cited
    • 2015Communicating high-tech products - a comparison between print advertisements of automotive premium and standard brands8 cited