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New marketing definition: a future agenda for low cost carrier airlines in Indonesia
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New marketing definition: a future agenda for low cost carrier airlines in Indonesia (2011)New marketing definition: a future agenda…The Qualitative Research Interview (2018)The Qualitative Research Inte…Implications of the Revised Definition of Marketing: From Exchange to Value Creation (2007)Implications of the Revised D…On defining marketing: finding a new roadmap for marketing (2006)On defining marketing: findin…Buyer‐supplier relationships (2006)Buyer‐supplier relationshipsAdopting a service logic for marketing (2006)Adopting a service logic for …Evolving to a New Dominant Logic for Marketing (2003)Evolving to a New Dominant Lo…University‐to‐industry knowledge transfer: literature review and unanswered questions (2001)University‐to‐industry knowle…Tracking the evolution of the services marketing literature (1993)Tracking the evolution of the…Qualitative Methods in Management Research. (1993)Qualitative Methods in Manage…Building a new academic field—The case of services marketing (1993)Building a new academic field…Putting Consumer Experience Back into Consumer Research: The Philosophy and Method of Existential-Phenomenology (1989)Putting Consumer Experience B…Marketing Concepts and Strategies (1989)Marketing Concepts and Strate…The Long Interview (1988)The Long InterviewServices Marketing: People, Technology, Strategy (1984)Services Marketing: People, T…Elite and Specialized Interviewing (1970)Elite and Specialized Intervi…The Marketing Revolution (1960)The Marketing RevolutionA Cognitive Model of the Antecedents and Consequences of Satisfaction Decisions (1980)A Conceptual Model of Service Quality and Its Implications for Future Research (1985)SERVQUAL: A multiple-Item Scale for measuring consumer perceptions of service quality (1988)Customer satisfaction with services: putting perceived value into the equation (2000)Self-Service Technologies: Understanding Customer Satisfaction with Technology-Based Service Encounters (2000)Some New Thoughts on Conceptualizing Perceived Service Quality: A Hierarchical Approach (2001)The Structure of Scientific Revolutions (1963)Judgment under Uncertainty: Heuristics and Biases (1975)Analysis and Interpretation of Qualitative Data in Consumer Research (1994)Liberatory Postmodernism and the Reenchantment of Consumption (1995)Metaphors We Live By (2003)Grounded theory, ethnography and phenomenology (2005)An Evolutionary Theory of Economic Change. (1983)The Theory of the Growth of the Firm (1995)Service-dominant logic: continuing the evolution (2007)Institutions and axioms: an extension and update of service-dominant logic (2015)Understanding Customer Experience Throughout the Customer Journey (2016)Consumer responses to compensation, speed of recovery and apology after a service failure (2004)Understanding Organization-Customer Links in Service Settings (2005)Managing brands and customer engagement in online brand communities (2013)Grounded Theory in Management Research (2003)Case Study: A Strategic Research Methodology (2008)FEDS: a Framework for Evaluation in Design Science Research (2014)A customer‐dominant logic of service (2010)Consumer Brand Engagement in Social Media: Conceptualization, Scale Development and Validation (2014)A definition for gamification: anchoring gamification in the service marketing literature (2016)ExpertInneninterviews - vielfach erprobt, wenig bedacht: ein Beitrag zur qualitativen Methodendiskussion (1991)ExpertInneninterviews — vielfach erprobt, wenig bedacht (2002)Shades of truth and lies: Interpreting testimonies of war and violence (2010)Influence of Corporate Social Responsibility on Loyalty and Valuation of Services (2005)Corporate Hypocrisy: Overcoming the Threat of Inconsistent Corporate Social Responsibility Perceptions (2009)Generational Differences in Work Values: A Review of Theory and Evidence (2010)From Marketing Mix to Relationship Marketing (1994)From Marketing Mix to Relationship Marketing: Towards a Paradigm Shift in Marketing (1994)A Reexamination of the Determinants of Consumer Satisfaction (1996)Handbook of Interview Research (2001)The Field behind the Screen: Using Netnography for Marketing Research in Online Communities (2002)The qualitative research interview (2006)
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References

  • 2003Evolving to a New Dominant Logic for Marketing14,777 cited
  • 1988The Long Interview5,219 cited
  • 1993Qualitative Methods in Management Research.2,306 cited
  • 1989Putting Consumer Experience Back into Consumer Research: The Philosophy and Method of Existential-Phenomenology1,669 cited
  • 1984Services Marketing: People, Technology, Strategy1,058 cited
  • 1993Tracking the evolution of the services marketing literature977 cited
  • 2006Adopting a service logic for marketing887 cited
  • 1970Elite and Specialized Interviewing642 cited
  • 1960The Marketing Revolution616 cited
  • 1989Marketing Concepts and Strategies588 cited
  • 2001University‐to‐industry knowledge transfer: literature review and unanswered questions546 cited
  • 1993Building a new academic field—The case of services marketing375 cited
  • 2018The Qualitative Research Interview365 cited
  • 2007Implications of the Revised Definition of Marketing: From Exchange to Value Creation341 cited
  • 2006On defining marketing: finding a new roadmap for marketing307 cited
  • 2006Buyer‐supplier relationships

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