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The universality of warmth and competence: A response to brands as intentional agents

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References

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2009

The Economics of Counterfeit Trade: Governments, Consumers, Pirates and Intellectual Property Rights

67 cited

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2016Why Nonprofits Are Easier to Endorse on Social Media: The Roles of Warmth and Brand Symbolism160 cited
2020The effects of warmth-oriented and competence-oriented service recovery messages on observers on online platforms115 cited
2018Building a human brand: Brand anthropomorphism unravelled79 cited
2020Green branding effects on consumer response: examining a brand stereotype-based mechanism77 cited
201720 Years of brand personality: a bibliometric review and research agenda76 cited
2016The influence of country-of-origin stereotypes on consumer responses to food safety scandals: The case of the horsemeat adulteration75 cited
2022Self-brand values congruity and incongruity: Their impacts on self-expansion and consumers’ responses to brands65 cited
2015When Do Warmth and Competence Sell Best? The “Golden Quadrant” Shifts as a Function of Congruity With the Product Type, Targets’ Individual Differences, and Advertising Appeal Type57 cited
2020The Effects of Environmental Haptic Cues on Consumer Perceptions of Retailer Warmth and Competence56 cited
2012The Impact of Disparate Levels of Marketplace Inclusion on Consumer–Brand Relationships49 cited
2021Brand narratives: Content and consequences among heritage brands44 cited
2021Befriending the Enemy: The Effects of Observing Brand-to-Brand Praise on Consumer Evaluations and Choices35 cited
2012Brands as intentional agents: Our response to commentaries34 cited
2020Social media responses and brand personality in product and moral harm crises: why waste a good crisis?33 cited
2022How has the effect of brand personality on customer-based brand equity changed over time? Longitudinal evidence from a panel data set spanning 18 years31 cited
2024Brand Stereotypes: On the relationships with gendered brand personality and agentic and communal values in fostering Consumer–Brand identification25 cited