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The Value of Market Share and the Product Life Cycle—A Game-Theoretic Model
16 references·6 citing·39 second hop
The Value of Market Share and the Product Life Cycle—A Game-Theoretic Model (1984)The Value of Market Share and the Product…On the Prediction Power of Market Share Attraction Models (1981)On the Prediction Power of Ma…Modelling changes in market share: A cross‐sectional analysis (1981)Modelling changes in market s…Product life cycle research: A literature review (1979)Product life cycle research: …Optimizing Advertising Expenditures in a Dynamic Duopoly (1979)Optimizing Advertising Expend…Oligopoly and the Theory of Games. (1978)Oligopoly and the Theory of G…Marketing Models and Econometric Research (1977)Marketing Models and Economet…The Product Life Cycle and Time-Varying Advertising Elasticities (1976)The Product Life Cycle and Ti…Game-Theory Models in the Allocation of Advertising Expenditures (1976)Game-Theory Models in the All…Advertising, Competition and Market Conduct in Oligopoly over Time (1976)Advertising, Competition and …A Model of Promotional Competition in Oligopoly (1976)A Model of Promotional Compet…Optimal marketing behavior in oligopoly (1975)Optimal marketing behavior in…A Market Share Theorem (1975)A Market Share TheoremParameter Estimation for a Multiplicative Competitive Interaction Model: Least Squares Approach (1974)Parameter Estimation for a Mu…The economics of advertising (1972)The economics of advertisingIndustrial Market Structure and Economic Performance. (1971)Industrial Market Structure a…Competitive Strategies for New Product Marketing Over the Life Cycle (1965)Competitive Strategies for Ne…Firm life cycle and financial statement comparability (2022)Firm life cycle and financial…Zarządzanie, organizacje i organizowanie – przegląd perspektyw teoretycznych (2016)Zarządzanie, organizacje i or…Reference theory: strategic groups and competitive benchmarking (2007)Reference theory: strategic g…Modelling advertising budgeting and allocation decisions using modified multinomial logit market share models (1998)Modelling advertising budgeti…Marketing Strategies for Mature Products in a Rapidly Developing Country: A Contingency Approach (1993)Marketing Strategies for Matu…Game theory in marketing: Applications, uses and limits (1991)Game theory in marketing: App…Diffusion of Innovations (1963)A New Product Growth for Model Consumer Durables (1969)A New Product Growth Model for Consumer Durables (1976)The Product Life Cycle: Analysis and Applications Issues (1981)Evolutionary Processes in Competitive Markets: Beyond the Product Life Cycle (1989)Life after death: reverse logistics and the product life cycle (2002)Individual Choice Behavior (1962)Marketing Management: Analysis, Planning and Control (1973)Stated preference and choice models applied to recreation research: A review (1990)Experimental analysis of choice (1991)Competitive facility location and design problem (2006)An Operations-Research Study of Sales Response to Advertising (1957)New product strategies: What distinguishes the top performers? (1984)Optimal Pricing and Advertising Policies for New Product Oligopoly Models (1984)The Contingency Approach: Its Foundations and Relevance to Theory Building and Research in Marketing (1988)Marketing Decision Making: A Model Building Approach (1971)Henderson on Corporate Strategy (1979)Market share: Key to profitability? (1981)Contingency Linkages Between Strategy and General Manager Characteristics: A Conceptual Examination (1984)SBU Strategies, Corporate-SBU Relations, and SBU Effectiveness in Strategy Implementation (1987)Customer value, overall satisfaction, end-user loyalty, and market performance in detail intensive industries (2004)A Theory of Dynamic Oligopoly, I: Overview and Quantity Competition with Large Fixed Costs (1988)A Theory of Dynamic Oligopoly, II: Price Competition, Kinked Demand Curves, and Edgeworth Cycles (1988)Aggregation and Imperfect Competition: On the Existence of Equilibrium (1991)The 3/2's Rule in Presidential Campaigning (1974)Strategy in Contests - An Introduction (2007)Contest functions: Theoretical foundations and issues in estimation (2012)Why Do Corporations Give to Charity? (1988)Caveat Emptor: The Construction of Nonprofit Consumer Watchdog Organizations (1998)Evaluating the Potential of Interactive Media through a New Lens: Search versus Experience Goods (1998)Marketing Strategy and Differential Advantage (1983)A Model for Customer Complaint Management (1988)Competitive Dynamics and the Introduction of New Products: The Motion Picture Timing Game (1998)Persuasive advertising in Hotelling's model of product differentiation (1999)Can a franchise chain coordinate? (2002)Pricing response to entry and agglomeration effects (2009)Sectoral patterns of technical change: Towards a taxonomy and a theory (1984)First-mover advantages (1988)Sources, Procedures, and Microeconomic Effects of Innovation (2000)
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References

  • 1971Industrial Market Structure and Economic Performance.6,267 cited
  • 1978Oligopoly and the Theory of Games.740 cited
  • 1974Parameter Estimation for a Multiplicative Competitive Interaction Model: Least Squares Approach484 cited
  • 1979Product life cycle research: A literature review465 cited
  • 1972The economics of advertising389 cited
  • 1975A Market Share Theorem278 cited
  • 1976Advertising, Competition and Market Conduct in Oligopoly over Time221 cited
  • 1979Optimizing Advertising Expenditures in a Dynamic Duopoly182 cited
  • 1976Game-Theory Models in the Allocation of Advertising Expenditures165 cited
  • 1981Modelling changes in market share: A cross‐sectional analysis160 cited
  • 1975Optimal marketing behavior in oligopoly142 cited
  • 1965Competitive Strategies for New Product Marketing Over the Life Cycle134 cited
  • 1976A Model of Promotional Competition in Oligopoly133 cited
  • 1981On the Prediction Power of Market Share Attraction Models126 cited
  • 1977Marketing Models and Econometric Research124 cited
  • 1976The Product Life Cycle and Time-Varying Advertising Elasticities

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108 cited

Cited by

  • 2007Reference theory: strategic groups and competitive benchmarking57 cited
  • 2022Firm life cycle and financial statement comparability30 cited
  • 2016Zarządzanie, organizacje i organizowanie – przegląd perspektyw teoretycznych28 cited
  • 1991Game theory in marketing: Applications, uses and limits23 cited
  • 1993Marketing Strategies for Mature Products in a Rapidly Developing Country: A Contingency Approach11 cited
  • 1998Modelling advertising budgeting and allocation decisions using modified multinomial logit market share models10 cited