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An examination of deal proneness across sales promotion types: A consumer segmentation perspective
7 references·16 citing·44 second hop
An examination of deal proneness across sales promotion types: A consumer segmentation perspective (1997)An examination of deal proneness across s…Assessing the Domain Specificity of Deal Proneness: A Field Study (1995)Assessing the Domain Specific…An Empirical Analysis of Internal and External Reference Prices Using Scanner Data (1992)An Empirical Analysis of Inte…Sales Promotion: Concepts, Methods and Strategies (1990)Sales Promotion: Concepts, Me…Distinguishing Coupon Proneness from Value Consciousness: An Acquisition-Transaction Utility Theory Perspective (1990)Distinguishing Coupon Pronene…An Updated Paradigm for Scale Development Incorporating Unidimensionality and Its Assessment (1988)An Updated Paradigm for Scale…Evaluating Structural Equation Models with Unobservable Variables and Measurement Error (1981)Evaluating Structural Equatio…A Paradigm for Developing Better Measures of Marketing Constructs (1979)A Paradigm for Developing Bet…Immediate or delayed! Whether various types of consumer sales promotions drive impulse buying?: An empirical investigation (2021)Immediate or delayed! Whether…Identifying omnichannel deal prone segments, their antecedents, and their consequences (2020)Identifying omnichannel deal …Frugality Is Hard to Afford (2019)Frugality Is Hard to AffordHurry! Sale Ends Soon: The Impact of Limited Inventory Availability Disclosure on Consumer Responses to Online Stockouts (2016)Hurry! Sale Ends Soon: The Im…Contemporaneous and Delayed Sales Impact of Location-Based Mobile Promotions (2015)Contemporaneous and Delayed S…Understanding Money-Back Guarantees: Cognitive, Affective, and Behavioral Outcomes (2011)Understanding Money-Back Guar…The long‐term effects of sales promotions on brand attitude across monetary and non‐monetary promotions (2011)The long‐term effects of sale…Effects of Consumers’ Efforts on Price and Promotion Fairness Perceptions (2009)Effects of Consumers’ Efforts…Une mesure des motivations envers l'achat d'occasion, leurs antécédents et leurs conséquences (2008)Une mesure des motivations en…Measuring Second-Hand Shopping Motives, Antecedents and Consequences (2008)Measuring Second-Hand Shoppin…The effect of consumer's psychographic variables upon deal-proneness (2005)The effect of consumer's psyc…Effects of low price guarantees on consumer post-purchase search intention: The moderating roles of value consciousness and penalty level (2005)Effects of low price guarante…The Promotion Affect Scale: Defining the Affective Dimensions of Promotion (2003)The Promotion Affect Scale: D…Highly coupon and sale prone consumer: benefits beyond price savings (2003)Highly coupon and sale prone …Analysis of Sales Promotion Effects on Household Purchase Behavior (2002)Analysis of Sales Promotion E…Understanding Reference-Price Shoppers: A Within- and Cross-Category Analysis (2001)Understanding Reference-Price…Coefficient Alpha and the Internal Structure of Tests (1951)The Theory of Buyer Behavior (1971)The Nature and Scope of Marketing (1976)Measuring Service Quality: A Reexamination and Extension (1992)Trust and TAM in Online Shopping: An Integrated Model1 (2003)\nThe use of partial least squares path modeling in international marketing (2009)Structural equation modeling in practice: A review and recommended two-step approach. 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(1985)On the Evaluation of Structural Equation Models (1988)Effects of Expiration Date-Based Pricing on Brand Image Perceptions (2011)Picking Your Brains: Where and How Neuroscience Tools Can Enhance Marketing Research (2020)Neuromarketing Tools Used in the Marketing Mix: A Systematic Literature and Future Research Agenda (2023)Prospect Theory: An Analysis of Decision under Risk (1979)Innovative mobile marketing via smartphones (2012)The Impact of Brand Rating Dispersion on Firm Value (2013)Dynamic pricing: Definition, implications for managers, and future research directions (2023)The Discovery of Grounded Theory: Strategies for Qualitative Research. (1968)Comparison of perceived acquisition value sought by online second-hand and new goods shoppers (2018)User acceptance and adoption of circular offerings in the fashion sector: Insights from user-generated online reviews (2019)An integrated model of consumers' intention to buy second-hand clothing (2022)Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence (1988)The Impact of Technology on the Quality-Value-Loyalty Chain: A Research Agenda (2000)The Customer Orientation of Service Workers: Personality Trait Effects on Self-and Supervisor Performance Ratings (2002)Seeing the world through GREEN‐tinted glasses: Green consumption values and responses to environmentally friendly products (2013)Significance tests and goodness of fit in the analysis of covariance structures. (1980)A new criterion for assessing discriminant validity in variance-based structural equation modeling (2014)When to use and how to report the results of PLS-SEM (2018)A Brief Tutorial on the Development of Measures for Use in Survey Questionnaires (1998)Structural Equation Modeling and Regression: Guidelines for Research Practice (2000)A Critical Review of Construct Indicators and Measurement Model Misspecification in Marketing and Consumer Research (2003)Reason-based choice (1993)Earning the Right to Indulge: Effort as a Determinant of Customer Preferences toward Frequency Program Rewards (2002)New Products, Sales Promotions, and Firm Value: The Case of the Automobile Industry (2004)
this work references cited by second hop

References

  • 1981Evaluating Structural Equation Models with Unobservable Variables and Measurement Error108,884 cited
  • 1979A Paradigm for Developing Better Measures of Marketing Constructs16,553 cited
  • 1988An Updated Paradigm for Scale Development Incorporating Unidimensionality and Its Assessment6,290 cited
  • 1990Distinguishing Coupon Proneness from Value Consciousness: An Acquisition-Transaction Utility Theory Perspective1,054 cited
  • 1990Sales Promotion: Concepts, Methods and Strategies846 cited
  • 1992An Empirical Analysis of Internal and External Reference Prices Using Scanner Data430 cited
  • 1995Assessing the Domain Specificity of Deal Proneness: A Field Study204 cited

Cited by

  • 2009Effects of Consumers’ Efforts on Price and Promotion Fairness Perceptions137 cited
  • 2008Measuring Second-Hand Shopping Motives, Antecedents and Consequences134 cited
  • 2001Understanding Reference-Price Shoppers: A Within- and Cross-Category Analysis130 cited
  • 2011Understanding Money-Back Guarantees: Cognitive, Affective, and Behavioral Outcomes122 cited
  • 2015Contemporaneous and Delayed Sales Impact of Location-Based Mobile Promotions117 cited
  • 2011The long‐term effects of sales promotions on brand attitude across monetary and non‐monetary promotions112 cited
  • 2005The effect of consumer's psychographic variables upon deal-proneness

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104 cited
  • 2003Highly coupon and sale prone consumer: benefits beyond price savings99 cited
  • 2021Immediate or delayed! Whether various types of consumer sales promotions drive impulse buying?: An empirical investigation96 cited
  • 2005Effects of low price guarantees on consumer post-purchase search intention: The moderating roles of value consciousness and penalty level83 cited
  • 2002Analysis of Sales Promotion Effects on Household Purchase Behavior81 cited
  • 2003The Promotion Affect Scale: Defining the Affective Dimensions of Promotion79 cited
  • 2020Identifying omnichannel deal prone segments, their antecedents, and their consequences75 cited
  • 2008Une mesure des motivations envers l'achat d'occasion, leurs antécédents et leurs conséquences69 cited
  • 2016Hurry! Sale Ends Soon: The Impact of Limited Inventory Availability Disclosure on Consumer Responses to Online Stockouts68 cited
  • 2019Frugality Is Hard to Afford66 cited