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Comprehension of pragmatic implications in advertising.

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References

1973The language-as-fixed-effect fallacy: A critique of language statistics in psychological research2,225 cited
1978Psychology of pragmatic implication: Information processing between the lines.294 cited
1975Deception in Advertising: A Conceptual Approach194 cited
1977The Federal Trade Commission's Use of Evidence to Determine Deception43 cited

Cited by

1989The Comprehension/Miscomprehension of Print Communication: Selected Findings75 cited
2002The Proposition-Probability Model of Argument Structure and Message Acceptance61 cited
1988Beyond the Lexicon: Creativity in Language Production58 cited
1999How and When Factual Ad Claims Mislead Consumers: Examining the Deceptive Consequences of Copy × Copy Interactions for Partial Comparative Advertisements55 cited
1989Misleading Characteristics of Implied-Superiority Claims50 cited
1996Do Consumers Overgeneralize One-Sided Comparative Price Claims, and Are More Stringent Regulations Needed?46 cited
2007What is said and what is meant : conversational implicatures in natural conversations, research settings, media and advertising45 cited
1979An Interpretation of the Attitudinal and Behavioral Effects of Puffery40 cited
1981Inferences in Information Processing38 cited
1979Social Psychological (Mis)Representations in Television Advertising

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32 cited

2012Miscomprehension Rates for Prescription Drug Advertisements26 cited

1980The effect of repetition on the discrimination of asserted and implied claims in advertising25 cited

1985Misleading Advertising: In Search of a Measurement Methodology21 cited

2021Winning the Battle but Losing the War: Ironic Effects of Training Consumers to Detect Deceptive Advertising Tactics20 cited

1990An Assessment of Assumptions Underlying the Reasonable Consumer Element in Deceptive Advertising Policy14 cited

1987Implied Superiority Claims14 cited