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An Analysis of Consumer Complaints about Social Marketing Advertisements in Australia and New Zealand
7 references·0 citing·32 second hop
An Analysis of Consumer Complaints about Social Marketing Advertisements in Australia and New Zealand (2008)An Analysis of Consumer Complaints about …Fast cars, fast food, and fast fixes: industry responses to current ethical dilemmas for Australian advertisers (2007)Fast cars, fast food, and fas…Marketing Communications: theory and applications (2005)Marketing Communications: the…Food advertising and broadcasting legislation-a case of system failure? (2005)Food advertising and broadcas…Fear appeals in social marketing: Strategic and ethical reasons for concern (2004)Fear appeals in social market…Ethics in Social Marketing (2001)Ethics in Social MarketingCommunicating Environmental Information: Are Marketing Claims on Packaging Misleading? (1998)Communicating Environmental I…Pragmatics of Human Communication (1975)Pragmatics of Human Communica…Content Analysis in Consumer Research (1977)Personality variables and environmental attitudes as predictors of ecologically responsible consumption patterns (1988)Basic Content Analysis (1990)The effectiveness of environmental claims for services advertising (2006)Segmenting socially responsible mutual fund investors (2009)Design and Communication of Ecological Content on Sustainable Packaging in Young Consumers’ Opinions (2016)The prime time diet: a content analysis of eating behavior and food messages in television program content and commercials. (1990)The kids market: myths and realities (2000)Food politics: how the food industry influences nutrition and health (2003)US Preschoolers' Media Exposure and Dietary Habits: The primacy of television and the limits of parental mediation (2011)Attitudes, Personality and Behavior (1988)Zero defections: quality comes to services. (1990)The Commitment-Trust Theory of Relationship Marketing (1994)Guilt and giving: A process model of empathy and efficacy (2007)Guilt appeals: Persuasion knowledge and charitable giving (2007)“Fear Won't Do It” (2009)Ethics of business students: Some marketing perspectives (1995)Business and Marketing Ethics as Professional Ethics. Concepts, Approaches and Typologies (2002)Smokescreens and Beer Goggles (2015)Should I drink responsibly, safely or properly? Confusing messages about reducing alcohol-related harm (2017)Brand Externalities: A Taxonomy (2020)Designing Research for Application (1981)The Structural Influence of Marketing Journals: A Citation Analysis of the Discipline and its Subareas over Time (2003)Advertising corporate social responsibility initiatives to communicate corporate image (2009)Comparing perceptions of marketing communication channels (2011)Generating brand awareness in Online Social Networks (2015)The Infant's Response to Entrapment between Contradictory Messages in Face-to-Face Interaction (1978)Qualitative content analysis in nursing research: concepts, procedures and measures to achieve trustworthiness (2003)In search of the essence of a good teacher: towards a more holistic approach in teacher education (2004)Obesity and the Role of Food Marketing: A Policy Analysis of Issues and Remedies (2004)Macro-social Marketing (2015)Redefining social marketing: beyond behavioural change (2015)
this work references cited by second hop

References

  • 1975Pragmatics of Human Communication2,883 cited
  • 2004Fear appeals in social marketing: Strategic and ethical reasons for concern590 cited
  • 2005Marketing Communications: theory and applications207 cited
  • 2001Ethics in Social Marketing121 cited
  • 1998Communicating Environmental Information: Are Marketing Claims on Packaging Misleading?103 cited
  • 2005Food advertising and broadcasting legislation-a case of system failure?29 cited
  • 2007Fast cars, fast food, and fast fixes: industry responses to current ethical dilemmas for Australian advertisers16 cited

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