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A Simulation Analysis of Alternative Pricing Strategies for Dynamic Environments

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1993Equilibrium pricing and advertising strategies for nondurable experience products in a dynamic duopoly

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26 cited

1991Game theory in marketing: Applications, uses and limits23 cited

2005To Segment or not to Segment? An Investigation of Segmentation Strategy Success under Varying Market Conditions20 cited

2008Competition under time‐varying demands and dynamic lot sizing costs19 cited