SZodixStudyAcademic Library
ShelvesOpen access
Study · an open academic library·Metadata from OpenAlex (CC0)·Shelves·OpenAlex metadata, de-duplicated
The rejection of brand hegemony
16 references·16 citing·44 second hopsampled
The rejection of brand hegemony (2008)The rejection of brand hegemonySelections from the prison notebooks of Antonio Gramsci (2015)Selections from the prison no…Adversaries of Consumption: Consumer Movements, Activism, and Ideology (2004)Adversaries of Consumption: C…Evolving to a New Dominant Logic for Marketing (2003)Evolving to a New Dominant Lo…Why Do Brands Cause Trouble? A Dialectical Theory of Consumer Culture and Branding (2002)Why Do Brands Cause Trouble? …The Field behind the Screen: Using Netnography for Marketing Research in Online Communities (2002)The Field behind the Screen: …Can Consumers Escape the Market? Emancipatory Illuminations from Burning Man (2002)Can Consumers Escape the Mark…Building Brand Community (2002)Building Brand CommunityThe hacker ethic, and the spirit of the information age (2001)The hacker ethic, and the spi…Brand Community (2001)Brand CommunityOn Netnography: Initial Reflections on Consumer Research Investigations of Cyberculture (1998)On Netnography: Initial Refle…Basics of qualitative research : techniques and procedures for developing grounded theory (1998)Basics of qualitative researc…Subcultures of Consumption: An Ethnography of the New Bikers (1995)Subcultures of Consumption: A…How Consumers Consume: A Typology of Consumption Practices (1995)How Consumers Consume: A Typo…Analysis and Interpretation of Qualitative Data in Consumer Research (1994)Analysis and Interpretation o…Basics of Qualitative Research: Grounded Theory Procedures and Techniques. (1992)Basics of Qualitative Researc…The Concept of Cultural Hegemony: Problems and Possibilities (1985)The Concept of Cultural Hegem…Two decades of brand hate research: a review and research agenda (2023)Two decades of brand hate res…“I’m hatin’ it”! Negative consumer–brand relationships in online anti-brand communities (2022)“I’m hatin’ it”! Negative con…Why do consumers subvert brands? investigating the influence of subjective well‐being on brand avoidance (2021)Why do consumers subvert bran…Brand repulsion: consumers’ boundary work with rejected brands (2021)Brand repulsion: consumers’ b…Mapping online App hate: Determinants and consequences (2020)Mapping online App hate: Dete…Customer deviance: A framework, prevention strategies, and opportunities for future research (2019)Customer deviance: A framewor…Brand avoidance: underlying protocols and a practical scale (2019)Brand avoidance: underlying p…Antecedents of brand hate in the fast food industry (2019)Antecedents of brand hate in …Cultural resonance of global brands in Brazilian social movements (2017)Cultural resonance of global …Discordant fandom and global football brands: ‘Let the people sing’ (2015)Discordant fandom and global …The role of social network websites in the consumer–brand relationship (2014)The role of social network we…Open source brands and their online brand personality (2012)Open source brands and their …On the road to prosumption: marketing discourse and the development of consumer competencies (2012)On the road to prosumption: m…Gay men's identity attempt pathway and its implication on consumption (2011)Gay men's identity attempt pa…What motivates consumers to participate in boycotts: Lessons from the ongoing Canadian seafood boycott (2010)What motivates consumers to p…Counter-brand and alter-brand communities: the impact of Web 2.0 on tribal marketing approaches (2010)Counter-brand and alter-brand…Researching Lived Experience: Human Science for an Action Sensitive Pedagogy (1990)Narrative Inquiry: Experience and Story in Qualitative Research (1999)Using thematic analysis in psychology (2006)Document Analysis as a Qualitative Research Method (2009)Seeking Qualitative Rigor in Inductive Research (2012)Naturalistic inquiry (1985)Using Online Conversations to Study Word-of-Mouth Communication (2004)Effects of Word-of-Mouth versus Traditional Marketing: Findings from an Internet Social Networking Site (2009)Consumer engagement in a virtual brand community: An exploratory analysis (2011)The Discovery of Grounded Theory (2017)Distinction: A Social Critique of the Judgement of Taste* (2018)The Iron Cage Revisited: Institutional Isomorphism and Collective Rationality in Organizational Fields (1983)Corporate Social Responsibility and Marketing: An Integrative Framework (2004)The iron cage revisited institutional isomorphism and collective rationality in organizational fields (2004)Consumer Culture Theory (CCT): Twenty Years of Research (2005)Putting the S back in corporate social responsibility: A multilevel theory of social change in organizations (2007)Evaluating Structural Equation Models with Unobservable Variables and Measurement Error (1981)Handbook of Qualitative Research (1994)The Commitment-Trust Theory of Relationship Marketing (1994)Consumer–Company Identification: A Framework for Understanding Consumers’ Relationships with Companies (2003)Brand Experience: What Is It? How Is It Measured? Does It Affect Loyalty? (2009)Basics of Qualitative Research (1992)Grounded theory, ethnography and phenomenology (2005)The Interpretation of Cultures (2017)What Is Qualitative Research? An Overview and Guidelines (2024)An Evolutionary Theory of Economic Change. (1983)SERVQUAL: A multiple-Item Scale for measuring consumer perceptions of service quality (1988)The Theory of the Growth of the Firm (1995)Service-dominant logic: continuing the evolution (2007)Institutions and axioms: an extension and update of service-dominant logic (2015)Understanding Customer Experience Throughout the Customer Journey (2016)Culture and Consumption: A Theoretical Account of the Structure and Movement of the Cultural Meaning of Consumer Goods (1986)Flow: the psychology of optimal experience (1990)Whence Consumer Loyalty? (1999)Whence Consumer Loyalty? (1999)The Strength of Weak Ties (1973)Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)Bowling Alone: America's Declining Social Capital (1995)Users of the world, unite! The challenges and opportunities of Social Media (2009)Mediating the Message: Theories of Influences on Mass Media Content (1995)Working-Class Power, Capitalist-Class Interests, and Class Compromise (2000)In the Social Factory? (2008)Competing paradigms in qualitative research. (1994)Qualitative Content Analysis (2008)
this work references cited by second hop· second hop is a sample of the most-cited connections

References

  • 1998Basics of qualitative research : techniques and procedures for developing grounded theory38,622 cited
  • 1992Basics of Qualitative Research: Grounded Theory Procedures and Techniques.29,249 cited
  • 2003Evolving to a New Dominant Logic for Marketing14,777 cited
  • 2015Selections from the prison notebooks of Antonio Gramsci6,330 cited
  • 2001Brand Community3,994 cited
  • 2002The Field behind the Screen: Using Netnography for Marketing Research in Online Communities3,970 cited
  • 1994Analysis and Interpretation of Qualitative Data in Consumer Research2,938 cited
  • 2002Building Brand Community2,654 cited
  • 1995Subcultures of Consumption: An Ethnography of the New Bikers2,232 cited
  • 2002Why Do Brands Cause Trouble? A Dialectical Theory of Consumer Culture and Branding1,954 cited
  • 1995How Consumers Consume: A Typology of Consumption Practices1,701 cited
  • 2002Can Consumers Escape the Market? Emancipatory Illuminations from Burning Man1,251 cited
  • 2004Adversaries of Consumption: Consumer Movements, Activism, and Ideology1,034 cited
  • 1985The Concept of Cultural Hegemony: Problems and Possibilities788 cited
  • 1998On Netnography: Initial Reflections on Consumer Research Investigations of Cyberculture

Only edges whose both ends are imported exist here. Widen the year window, or show the whole map. Back to the work

637 cited
  • 2001The hacker ethic, and the spirit of the information age553 cited
  • Cited by

    • 2010Counter-brand and alter-brand communities: the impact of Web 2.0 on tribal marketing approaches261 cited
    • 2010What motivates consumers to participate in boycotts: Lessons from the ongoing Canadian seafood boycott229 cited
    • 2014The role of social network websites in the consumer–brand relationship224 cited
    • 2012On the road to prosumption: marketing discourse and the development of consumer competencies169 cited
    • 2019Customer deviance: A framework, prevention strategies, and opportunities for future research94 cited
    • 2019Brand avoidance: underlying protocols and a practical scale89 cited
    • 2019Antecedents of brand hate in the fast food industry75 cited
    • 2022“I’m hatin’ it”! Negative consumer–brand relationships in online anti-brand communities66 cited
    • 2021Why do consumers subvert brands? investigating the influence of subjective well‐being on brand avoidance63 cited
    • 2020Mapping online App hate: Determinants and consequences62 cited
    • 2015Discordant fandom and global football brands: ‘Let the people sing’50 cited
    • 2021Brand repulsion: consumers’ boundary work with rejected brands48 cited
    • 2023Two decades of brand hate research: a review and research agenda46 cited
    • 2011Gay men's identity attempt pathway and its implication on consumption31 cited
    • 2017Cultural resonance of global brands in Brazilian social movements30 cited
    • 2012Open source brands and their online brand personality29 cited