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Customer Behavior Analysis Using Rough Set Approach
14 references·1 citing·39 second hop
Customer Behavior Analysis Using Rough Set Approach (2013)Customer Behavior Analysis Using Rough Se…Estimating customer lifetime value based on RFM analysis of customer purchase behavior: Case study (2011)Estimating customer lifetime …Estimating customer future value of different customer segments based on adapted RFM model in retail banking context (2011)Estimating customer future va…Successful Direct Marketing Methods (2008)Successful Direct Marketing M…Knowledge discovery on RFM model using Bernoulli sequence (2008)Knowledge discovery on RFM mo…Classifying the segmentation of customer value via RFM model and RS theory (2008)Classifying the segmentation …Application of data mining techniques in customer relationship management: A literature review and classification (2008)Application of data mining te…A case study of applying data mining techniques in an outfitter’s customer value analysis (2008)A case study of applying data…Mining changing customer segments in dynamic markets (2007)Mining changing customer segm…Research on customer segmentation model by clustering (2005)Research on customer segmenta…Data Mining Techniques: For Marketing, Sales, and Customer Relationship Management (2004)Data Mining Techniques: For M…A purchase-based market segmentation methodology (2004)A purchase-based market segme…Customer Relationship Management: An Analysis Framework and Implementation Strategies (2001)Customer Relationship Managem…Building Data Mining Applications for CRM (1999)Building Data Mining Applicat…Successful direct marketing methods (1975)Successful direct marketing m…Prediction of the Shoppers Loyalty with Aggregated Data Streams (2016)Prediction of the Shoppers Lo…Return on Marketing: Using Customer Equity to Focus Marketing Strategy (2003)Balancing Acquisition and Retention Resources to Maximize Customer Profitability (2004)Modeling Customer Lifetime Value (2006)Using data mining techniques for profiling profitable hotel customers: An application of RFM analysis (2016)Product substitution in different weights and brands considering customer segmentation and panic buying behavior (2018)Retail business analytics: Customer visit segmentation using market basket data (2018)E-Business 2.0: Roadmap for Success (2000)Marketing management: analysis. planning. implementation and control (2000)Cluster analysis using data mining approach to develop CRM methodology to assess the customer loyalty (2009)Service innovation and customer satisfaction: the role of customer value creation (2017)Market Segmentation: A Review (1987)Market Segmentation: Conceptual and Methodological Foundations (1997)Intelligent value-based customer segmentation method for campaign management: A case study of automobile retailer (2007)LRFMP model for customer segmentation in the grocery retail industry: a case study (2017)Market segmentation and travel choice prediction in Spa hotels through TripAdvisor’s online reviews (2019)Counting Your Customers: Who-Are They and What Will They Do Next? (1987)Optimal Selection for Direct Mail (1995)An LTV model and customer segmentation based on customer value: a case study on the wireless telecommunication industry (2003)A review of the application of RFM model (2010)Comparison of supervised machine learning techniques for customer churn prediction based on analysis of customer behavior (2017)Managerial Applications of Neural Networks: The Case of Bank Failure Predictions (1992)Decision Support and Business Intelligence Systems (2006)Business intelligence in banking: A literature analysis from 2002 to 2013 using text mining and latent Dirichlet allocation (2014)Big data and disaster management: a systematic review and agenda for future research (2017)A survey towards an integration of big data analytics to big insights for value-creation (2018)Customer value: The next source for competitive advantage (1997)Sales and Marketing Management (1999)An exploratory study of implementation of customer relationship management strategy (2007)Customer relationship management implementation (2011)Impact of Customer Relationship Management on Customer Satisfaction: The Case of a Budget Hotel Chain (2016)A comparison of machine learning techniques for customer churn prediction (2015)Using Data Sciences in Digital Marketing: Framework, methods, and performance metrics (2020)Turning telecommunications call details to churn prediction: a data mining approach (2002)Applying data mining to telecom churn management (2005)Can loyalty schemes really build loyalty? (1998)Bayesian neural network learning for repeat purchase modelling in direct marketing (2002)Text message advertising: Response rates and branding effects (2005)Business intelligence approach to supporting strategy-making of ISP service management (2007)An Empirical Study on Customer Segmentation by Purchase Behaviors Using a RFM Model and K-Means Algorithm (2020)
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References

  • 2008Application of data mining techniques in customer relationship management: A literature review and classification1,267 cited
  • 2004Data Mining Techniques: For Marketing, Sales, and Customer Relationship Management1,226 cited
  • 1999Building Data Mining Applications for CRM599 cited
  • 2008Classifying the segmentation of customer value via RFM model and RS theory426 cited
  • 2008Knowledge discovery on RFM model using Bernoulli sequence331 cited
  • 2001Customer Relationship Management: An Analysis Framework and Implementation Strategies238 cited
  • 1975Successful direct marketing methods230 cited
  • 2004A purchase-based market segmentation methodology189 cited
  • 2011Estimating customer lifetime value based on RFM analysis of customer purchase behavior: Case study182 cited
  • 2008Successful Direct Marketing Methods136 cited
  • 2005Research on customer segmentation model by clustering98 cited
  • 2011Estimating customer future value of different customer segments based on adapted RFM model in retail banking context90 cited
  • 2008A case study of applying data mining techniques in an outfitter’s customer value analysis64 cited
  • 2007Mining changing customer segments in dynamic markets63 cited

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  • 2016Prediction of the Shoppers Loyalty with Aggregated Data Streams15 cited