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Improving the effectiveness of time-based display advertising
16 references·1 citing·47 second hop
Improving the effectiveness of time-based display advertising (2012)Improving the effectiveness of time-based…The Online Laboratory: Conducting Experiments in a Real Labor Market∗ (2016)The Online Laboratory: Conduc…Effect of temporal spacing between advertising exposures: Evidence from online field experiments (2015)Effect of temporal spacing be…The promise of Mechanical Turk: How online labor markets can help theorists run behavioral experiments (2011)The promise of Mechanical Tur…Cooperation and Contagion in Web-Based, Networked Public Goods Experiments (2011)Cooperation and Contagion in …Cooperation and contagion in web-based, networked public goods experiments (2011)Cooperation and contagion in …Financial incentives and the "performance of crowds" (2009)Financial incentives and the …The Effect of Banner Advertising on Internet Purchasing (2006)The Effect of Banner Advertis…Processing of animation in online banner advertising: The roles of cognitive and emotional responses (2005)Processing of animation in on…Internet advertising: Is anybody watching? (2003)Internet advertising: Is anyb…Factors Affecting Online Advertising Recall: A Study of Students (2003)Factors Affecting Online Adve…Consumer Memory for Television Advertising: A Field Study of Duration, Serial Position, and Competition Effects (1997)Consumer Memory for Televisio…How T.V. Advertising Works: A Meta-Analysis of 389 Real World Split Cable T.V. Advertising Experiments (1995)How T.V. Advertising Works: A…The Effects of Length, Content, and Repetition on Television Commercial Effectiveness (1993)The Effects of Length, Conten…Economic Comparability of Information Systems (1968) (1974)Economic Comparability of Inf…Economic Comparability of Information Systems (1968)Economic Comparability of Inf…Principles of advertising (1923)Principles of advertisingThe Economic and Cognitive Costs of Annoying Display Advertisements (2014)The Economic and Cognitive Co…Judgment under Uncertainty: Heuristics and Biases (1975)Multitask Principal–Agent Analyses: Incentive Contracts, Asset Ownership, and Job Design (1991)Analyzing facebook privacy settings (2011)Stimulating Online Reviews by Combining Financial Incentives and Social Norms (2016)The Demographic and Political Composition of Mechanical Turk Samples (2016)The Wealth of Networks (2017)Preattentive Mere Exposure Effects (1993)The Influence of Display Characteristics on Visual Exploratory Search Behavior (1998)A Model For Predictive Measurements of Advertising Effectiveness (2000)Modeling the Clickstream: Implications for Web-Based Advertising Efforts (2003)“Fake News” Is Not Simply False Information: A Concept Explication and Taxonomy of Online Content (2019)The genetical evolution of social behaviour. I (1964)The Evolution of Cooperation (1981)A Theory of Fairness, Competition, and Cooperation (1999)Collaborative learning in networks (2011)Dynamic social networks promote cooperation in experiments with humans (2011)The evolution of antisocial punishment in optional public goods games (2011)Introduction to Psychological Measurement (1970)Distinguishing Coupon Proneness from Value Consciousness: An Acquisition-Transaction Utility Theory Perspective (1990)On the Use of College Students in Social Science Research: Insights from a Second-Order Meta-analysis (2001)Factors Affecting Web Site Visit Duration: A Cross-Domain Analysis (2006)Internet advertising effectiveness (2007)Effects of Internet Display Advertising in the Purchase Funnel: Model-Based Insights from a Randomized Field Experiment (2014)Unemployment Insurance And Unemployment Spells (1988)Unemployment Insurance and Unemployment Spells (1990)How Advertising Works: What Do We Really Know? (1999)The fairyland of Second Life: Virtual social worlds and how to use them (2009)Attributing Conversions in a Multichannel Online Marketing Environment: An Empirical Model and a Field Experiment (2013)Personalized Online Advertising Effectiveness: The Interplay of What, When, and Where (2015)Cooperation and Punishment in Public Goods Experiments (2000)Why Most Published Research Findings Are False (2005)Human cooperation (2013)How Elastic Are Preferences for Redistribution? Evidence from Randomized Survey Experiments (2015)Statistical physics of human cooperation (2017)How Advertising Affects Sales: Meta-Analysis of Econometric Results (1984)The C-OAR-SE procedure for scale development in marketing (2002)Interventions to Break and Create Consumer Habits (2006)Marketing renaissance: How research in emerging markets advances marketing science and practice (2006)Experimental Design: Procedures for the Behavioral Sciences. (1969)Design and Analysis: A Researcher's Handbook (1975)Content Strategies for Digital Consumer Engagement in Social Networks: Why Advertising Is an Antecedent of Engagement (2018)What you Feel, Is what you like Influence of Message Appeals on Customer Engagement on Instagram (2019)Advances in Consumer Research (2025)The Framing of Decisions and the Psychology of Choice (1981)Spontaneous giving and calculated greed (2012)oTree - An Open-Source Platform for Laboratory, Online, and Field Experiments (2016)The Evolution of Cooperation (1985)
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References

  • 2016The Online Laboratory: Conducting Experiments in a Real Labor Market∗1,494 cited
  • 2011The promise of Mechanical Turk: How online labor markets can help theorists run behavioral experiments683 cited
  • 2003Internet advertising: Is anybody watching?650 cited
  • 2009Financial incentives and the "performance of crowds"544 cited
  • 2006The Effect of Banner Advertising on Internet Purchasing456 cited
  • 1995How T.V. Advertising Works: A Meta-Analysis of 389 Real World Split Cable T.V. Advertising Experiments452 cited
  • 2011Cooperation and Contagion in Web-Based, Networked Public Goods Experiments355 cited
  • 2011Cooperation and contagion in web-based, networked public goods experiments318 cited
  • 2003Factors Affecting Online Advertising Recall: A Study of Students246 cited
  • 1993The Effects of Length, Content, and Repetition on Television Commercial Effectiveness215 cited
  • 1974Economic Comparability of Information Systems (1968)196 cited
  • 1997Consumer Memory for Television Advertising: A Field Study of Duration, Serial Position, and Competition Effects187 cited
  • 1968Economic Comparability of Information Systems173 cited
  • 2005Processing of animation in online banner advertising: The roles of cognitive and emotional responses159 cited

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  • 1923Principles of advertising123 cited
  • 2015Effect of temporal spacing between advertising exposures: Evidence from online field experiments103 cited
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    • 2014The Economic and Cognitive Costs of Annoying Display Advertisements150 cited