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Perceived brand quality as a way to superior customer perceived value crossing by moderating effects
16 references·8 citing·32 second hop
Perceived brand quality as a way to superior customer perceived value crossing by moderating effects (2015)Perceived brand quality as a way to super…Customer perceived value, satisfaction, and loyalty: The role of switching costs (2004)Customer perceived value, sat…Brand Credibility, Brand Consideration, and Choice (2004)Brand Credibility, Brand Cons…How perceived brand globalness creates brand value (2002)How perceived brand globalnes…Developing and validating a multidimensional consumer-based brand equity scale (2001)Developing and validating a m…Assessing the effects of quality, value, and customer satisfaction on consumer behavioral intentions in service environments (2000)Assessing the effects of qual…Brand Equity as a Signaling Phenomenon (1998)Brand Equity as a Signaling P…Measuring Brand Equity Across Products and Markets (1996)Measuring Brand Equity Across…Alternative Ways of Assessing Model Fit (1992)Alternative Ways of Assessing…Managing Brand Equity (1991)Managing Brand EquityEffects of Price, Brand, and Store Information on Buyers' Product Evaluations (1991)Effects of Price, Brand, and …The Effect of Price, Brand Name, and Store Name on Buyers' Perceptions of Product Quality: An Integrative Review (1989)The Effect of Price, Brand Na…Response Determinants in Satisfaction Judgments (1988)Response Determinants in Sati…Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence (1988)Consumer Perceptions of Price…Price and Advertising Signals of Product Quality (1986)Price and Advertising Signals…Measuring Consumer Involvement Profiles (1985)Measuring Consumer Involvemen…Significance tests and goodness of fit in the analysis of covariance structures. (1980)Significance tests and goodne…Young consumers’ responsibility for sustainable consumption and the preference of local brands (2024)Young consumers’ responsibili…Analysis of the integrating sustainable value creation process: evidence from Iran's automotive industry (2022)Analysis of the integrating s…The Effect of Perceived Product Quality, Brand Personality, and Loyalty on Brand Switching Intention of Technological Products (2021)The Effect of Perceived Produ…The Mediation Effects of Customer Satisfaction on the Relations Between Product Price, Service Quality and Purchasing Decision (2020)The Mediation Effects of Cust…Effect of Brand Image, Price, and Quality of Product on The Smartphone Purchase Decision (2020)Effect of Brand Image, Price,…The effect of user manual quality on customer satisfaction: the mediating effect of perceived product quality (2019)The effect of user manual qua…New product performance advantages for extending large, established fast moving consumer goods (FMCG) brands (2019)New product performance advan…Customer satisfaction/delight and behavioural intentions of cell phone network customers – an emerging market perspective (2018)Customer satisfaction/delight…Structural Model Evaluation and Modification: An Interval Estimation Approach (1990)Fit indices in covariance structure modeling: Sensitivity to underparameterized model misspecification. (1998)Evaluating Goodness-of-Fit Indexes for Testing Measurement Invariance (2002)A Paradigm for Developing Better Measures of Marketing Constructs (1979)Pricing: Making Profitable Decisions (1980)Consumer perceived value: The development of a multiple item scale (2001)Consumer Acceptance and Use of Information Technology: Extending the Unified Theory of Acceptance and Use of Technology1 (2012)Evaluating Structural Equation Models with Unobservable Variables and Measurement Error (1981)Structural equation modeling in practice: A review and recommended two-step approach. (1988)Cutoff criteria for fit indexes in covariance structure analysis: Conventional criteria versus new alternatives (1999)How destination image and evaluative factors affect behavioral intentions? (2006)Examining the structural relationships of destination image, tourist satisfaction and destination loyalty: An integrated approach (2007)Experience quality, perceived value, satisfaction and behavioral intentions for heritage tourists (2009)Information and Consumer Behavior (1970)Job Market Signaling (1973)WHAT'S IN A NAME? REPUTATION BUILDING AND CORPORATE STRATEGY. (1990)Corporate social responsibility and access to finance (2013)The nature of human values (1973)A Conceptual Model of Service Quality and Its Implications for Future Research (1985)The Effect of a Market Orientation on Business Profitability (1990)Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)A Reliability Coefficient for Maximum Likelihood Factor Analysis (1973)Hedonic Consumption: Emerging Concepts, Methods and Propositions (1982)The Personal Involvement Inventory: Reduction, Revision, and Application to Advertising (1994)Consumer perceived risk: conceptualisations and models (1999)Understanding and Mitigating Uncertainty in Online Exchange Relationships: A Principal–Agent Perspective1 (2007)An Examination of Selected Marketing Mix Elements and Brand Equity (2000)The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty (2001)Brand Experience: What Is It? How Is It Measured? Does It Affect Loyalty? (2009)The Drivers of Green Brand Equity: Green Brand Image, Green Satisfaction, and Green Trust (2009)Consumer Brand Engagement in Social Media: Conceptualization, Scale Development and Validation (2014)Customer Evaluations of Service Complaint Experiences: Implications for Relationship Marketing (1998)
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References

  • 1992Alternative Ways of Assessing Model Fit27,192 cited
  • 1980Significance tests and goodness of fit in the analysis of covariance structures.19,061 cited
  • 1988Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence18,274 cited
  • 2000Assessing the effects of quality, value, and customer satisfaction on consumer behavioral intentions in service environments6,398 cited
  • 1991Effects of Price, Brand, and Store Information on Buyers' Product Evaluations5,848 cited
  • 1991Managing Brand Equity3,818 cited
  • 1996Measuring Brand Equity Across Products and Markets3,591 cited
  • 2001Developing and validating a multidimensional consumer-based brand equity scale2,991 cited
  • 1986Price and Advertising Signals of Product Quality2,284 cited
  • 1985Measuring Consumer Involvement Profiles2,247 cited
  • 2004Customer perceived value, satisfaction, and loyalty: The role of switching costs2,039 cited
  • 1998Brand Equity as a Signaling Phenomenon1,968 cited
  • 1988Response Determinants in Satisfaction Judgments1,685 cited
  • 1989The Effect of Price, Brand Name, and Store Name on Buyers' Perceptions of Product Quality: An Integrative Review1,461 cited
  • 2004Brand Credibility, Brand Consideration, and Choice

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1,354 cited
  • 2002How perceived brand globalness creates brand value1,109 cited
  • Cited by

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    • 2020Effect of Brand Image, Price, and Quality of Product on The Smartphone Purchase Decision22 cited
    • 2019New product performance advantages for extending large, established fast moving consumer goods (FMCG) brands20 cited
    • 2020The Mediation Effects of Customer Satisfaction on the Relations Between Product Price, Service Quality and Purchasing Decision15 cited
    • 2024Young consumers’ responsibility for sustainable consumption and the preference of local brands10 cited
    • 2022Analysis of the integrating sustainable value creation process: evidence from Iran's automotive industry7 cited