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Using a Variety-Seeking Model to Identify Substitute and Complementary Relationships among Competing Products
10 references·16 citing·39 second hop
Using a Variety-Seeking Model to Identify Substitute and Complementary Relationships among Competing Products (1985)Using a Variety-Seeking Model to Identify…Variety Seeking Through Brand Switching (1984)Variety Seeking Through Brand…A Logit Model of Brand Choice Calibrated on Scanner Data (1983)A Logit Model of Brand Choice…A Logit Model of Brand Choice Calibrated on Scanner Data (Логистическая модель выбора бренда, откалиброванная на панельных данных сканированных штрих-кодов покупок) (1983)A Logit Model of Brand Choice…Variety Seeking Behavior: An Interdisciplinary Review (1982)Variety Seeking Behavior: An …A Dynamic Attribute Satiation Model of Variety-Seeking Behavior (1982)A Dynamic Attribute Satiation…Customer-Oriented Approaches to Identifying Product-Markets (1979)Customer-Oriented Approaches …Consumer Demand: A New Approach. (1975)Consumer Demand: A New Approa…Consumer Demand. A New Approach. (1972)Consumer Demand. A New Approa…Individual Choice Behavior: A Theoretical Analysis. (1960)Individual Choice Behavior: A…Microeconomic Theory: A Mathematical Approach (1959)Microeconomic Theory: A Mathe…Multichannel service providers' strategy: Understanding customers' switching and free-riding behavior (2015)Multichannel service provider…Explaining Employee Job Performance: The Role of Online and Offline Workplace Communication Networks1 (2013)Explaining Employee Job Perfo…Variety seeking in restaurant choice and its drivers (2012)Variety seeking in restaurant…A Goal-Based Model of Product Evaluation and Choice (2012)A Goal-Based Model of Product…Why do satisfied customers switch? Focus on the restaurant patron variety-seeking orientation and purchase decision involvement (2011)Why do satisfied customers sw…‘Migrating to a new virtual world’: Exploring MMORPG switching through human migration theory (2011)‘Migrating to a new virtual w…Model of Migration and Use of Platforms: Role of Hierarchy, Current Generation, and Complementarities in Consumer Settings (2010)Model of Migration and Use of…Brand Extensions of Experiential Goods: Movie Sequel Evaluations (2006)Brand Extensions of Experient…Modeling Consumer Demand for Variety (2002)Modeling Consumer Demand for …The Optimal Choice of Promotional Vehicles: Front-Loaded or Rear-Loaded Incentives? 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References

  • 1960Individual Choice Behavior: A Theoretical Analysis.2,504 cited
  • 1983A Logit Model of Brand Choice Calibrated on Scanner Data1,806 cited
  • 1975Consumer Demand: A New Approach.1,235 cited
  • 1972Consumer Demand. A New Approach.1,042 cited
  • 1982Variety Seeking Behavior: An Interdisciplinary Review1,002 cited
  • 1959Microeconomic Theory: A Mathematical Approach813 cited
  • 1983A Logit Model of Brand Choice Calibrated on Scanner Data (Логистическая модель выбора бренда, откалиброванная на панельных данных сканированных штрих-кодов покупок)547 cited
  • 1982A Dynamic Attribute Satiation Model of Variety-Seeking Behavior542 cited
  • 1979Customer-Oriented Approaches to Identifying Product-Markets426 cited
  • 1984Variety Seeking Through Brand Switching332 cited

Cited by

  • 2002Modeling Consumer Demand for Variety414 cited
  • 1990Modeling Inertia and Variety Seeking Tendencies in Brand Choice Behavior213 cited
  • 2011‘Migrating to a new virtual world’: Exploring MMORPG switching through human migration theory176 cited
  • 2013Explaining Employee Job Performance: The Role of Online and Offline Workplace Communication Networks1174 cited
  • 2006Brand Extensions of Experiential Goods: Movie Sequel Evaluations

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160 cited
  • 2015Multichannel service providers' strategy: Understanding customers' switching and free-riding behavior139 cited
  • 1991Effects of Price Promotions on Variety-Seeking and Reinforcement Behavior134 cited
  • 2012A Goal-Based Model of Product Evaluation and Choice131 cited
  • 1992Market Share Response When Consumers Seek Variety127 cited
  • 1999Assessing the effects of assortment and ambience: a choice experimental approach125 cited
  • 1991Modeling Purchase-Timing and Brand-Switching Behavior Incorporating Explanatory Variables and Unobserved Heterogeneity121 cited
  • 2012Variety seeking in restaurant choice and its drivers120 cited
  • 2000The Optimal Choice of Promotional Vehicles: Front-Loaded or Rear-Loaded Incentives?120 cited
  • 1988Niching versus Change-of-Pace Brands: Using Purchase Frequencies and Penetration Rates to Infer Brand Positionings118 cited
  • 2011Why do satisfied customers switch? Focus on the restaurant patron variety-seeking orientation and purchase decision involvement118 cited
  • 2010Model of Migration and Use of Platforms: Role of Hierarchy, Current Generation, and Complementarities in Consumer Settings110 cited