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Exploring relationship marketing in membership associations
16 references·6 citing·51 second hopsampled
Exploring relationship marketing in membership associations (2013)Exploring relationship marketing in membe…Factors Influencing the Effectiveness of Relationship Marketing: A Meta-Analysis (2006)Factors Influencing the Effec…Factors Influencing the Effectiveness of Relationship Marketing: A Meta-Analysis (2006)Factors Influencing the Effec…Consumer–Company Identification: A Framework for Understanding Consumers’ Relationships with Companies (2003)Consumer–Company Identificati…Understanding Relationship Marketing Outcomes (2002)Understanding Relationship Ma…Affective, Continuance, and Normative Commitment to the Organization: A Meta-analysis of Antecedents, Correlates, and Consequences (2002)Affective, Continuance, and N…Investments in Consumer Relationships: A Cross-Country and Cross-Industry Exploration (2001)Investments in Consumer Relat…Experiential value: conceptualization, measurement and application in the catalog and Internet shopping environment☆11☆This article is based upon the first author’s doctoral dissertation completed while at Georgia Institute of Technology. (2001)Experiential value: conceptua…The Different Roles of Satisfaction, Trust, and Commitment in Customer Relationships (1999)The Different Roles of Satisf…The Commitment-Trust Theory of Relationship Marketing (1994)The Commitment-Trust Theory o…Organizational Images and Member Identification (1994)Organizational Images and Mem…Analysis and Interpretation of Qualitative Data in Consumer Research (1994)Analysis and Interpretation o…The Nature and Determinants of Customer Expectations of Service (1993)The Nature and Determinants o…River Magic: Extraordinary Experience and the Extended Service Encounter (1993)River Magic: Extraordinary Ex…Relationships between Providers and Users of Market Research: The Dynamics of Trust within and between Organizations (1992)Relationships between Provide…Developing Buyer-Seller Relationships (1987)Developing Buyer-Seller Relat…The Experiential Aspects of Consumption: Consumer Fantasies, Feelings, and Fun (1982)The Experiential Aspects of C…Fostering long-term commitment in the sharing economy: Strategies formulated through mixed methods research design (2024)Fostering long-term commitmen…A time for heroes? Conceptualization, development and validation of the brand hero scale (2023)A time for heroes? Conceptual…Opportunism and conflict as precursors of non-economic and economic satisfaction outcomes in seller–customer business relationships (2020)Opportunism and conflict as p…The importance of corporate and salesperson expertise and trust in building loyal business-to-business relationships in China (2016)The importance of corporate a…Family Forest Owners’ Commitment to Service Providers and the Effect of Association Membership on Loyalty (2016)Family Forest Owners’ Commitm…Exploring commitment in peer-to-peer exchanges: the case of timebanks (2016)Exploring commitment in peer-…The psychology of interpersonal relations. (1958)Economic Action and Social Structure: The Problem of Embeddedness (1985)Building Brand Community (2002)The Social Identity Theory of Intergroup Behavior (2004)Corporate Social Responsibility, Customer Satisfaction, and Market Value (2006)Understanding Customer Experience Throughout the Customer Journey (2016)The Theory of Buyer Behavior (1971)Structure and Functions of Fantasy (1974)An Information Processing Theory of Consumer Choice (1979)Consumer perceived value: The development of a multiple item scale (2001)The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty (2001)Consumer Acceptance and Use of Information Technology: Extending the Unified Theory of Acceptance and Use of Technology1 (2012)Markets and Hierarchies: Analysis and Antitrust Implications. 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(1988)The Behavioral Consequences of Service Quality (1996)Assessing the effects of quality, value, and customer satisfaction on consumer behavioral intentions in service environments (2000)Consumer Trust, Value, and Loyalty in Relational Exchanges (2002)Consumer Acceptance of Electronic Commerce: Integrating Trust and Risk with the Technology Acceptance Model (2003)Culture and the Self: Implications for Cognition, Emotion, and Motivation (1991)Social Identity and Self-Categorization Processes in Organizational Contexts (2000)Crafting a Job: Revisioning Employees as Active Crafters of Their Work (2001)Does Doing Good Always Lead to Doing Better? Consumer Reactions to Corporate Social Responsibility (2001)A Theory of Cognitive Dissonance (2017)A Conceptual Model of Service Quality and Its Implications for Future Research (1985)Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence (1988)SERVQUAL: A multiple-Item Scale for measuring consumer perceptions of service quality (1988)A Dynamic Process Model of Service Quality: From Expectations to Behavioral Intentions (1993)Reassessment of Expectations as a Comparison Standard in Measuring Service Quality: Implications for Further Research (1994)SERVPERF versus SERVQUAL: Reconciling Performance-Based and Perceptions-Minus-Expectations Measurement of Service Quality (1994)Basics of Qualitative Research (1992)The Field behind the Screen: Using Netnography for Marketing Research in Online Communities (2002)Grounded theory, ethnography and phenomenology (2005)The Discovery of Grounded Theory (2017)The Interpretation of Cultures (2017)What Is Qualitative Research? 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References

  • 1994The Commitment-Trust Theory of Relationship Marketing22,337 cited
  • 1987Developing Buyer-Seller Relationships9,139 cited
  • 1982The Experiential Aspects of Consumption: Consumer Fantasies, Feelings, and Fun8,274 cited
  • 2002Affective, Continuance, and Normative Commitment to the Organization: A Meta-analysis of Antecedents, Correlates, and Consequences6,899 cited
  • 1994Organizational Images and Member Identification4,912 cited
  • 1999The Different Roles of Satisfaction, Trust, and Commitment in Customer Relationships4,897 cited
  • 1992Relationships between Providers and Users of Market Research: The Dynamics of Trust within and between Organizations3,813 cited
  • 2003Consumer–Company Identification: A Framework for Understanding Consumers’ Relationships with Companies3,330 cited
  • 1994Analysis and Interpretation of Qualitative Data in Consumer Research2,938 cited
  • 1993The Nature and Determinants of Customer Expectations of Service2,665 cited
  • 2006Factors Influencing the Effectiveness of Relationship Marketing: A Meta-Analysis2,596 cited
  • 1993River Magic: Extraordinary Experience and the Extended Service Encounter2,572 cited
  • 2002Understanding Relationship Marketing Outcomes2,299 cited
  • 2001Experiential value: conceptualization, measurement and application in the catalog and Internet shopping environment☆11☆This article is based upon the first author’s doctoral dissertation completed while at Georgia Institute of Technology.

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2,165 cited
  • 2001Investments in Consumer Relationships: A Cross-Country and Cross-Industry Exploration2,080 cited
  • 2006Factors Influencing the Effectiveness of Relationship Marketing: A Meta-Analysis1,996 cited
  • Cited by

    • 2016Exploring commitment in peer-to-peer exchanges: the case of timebanks33 cited
    • 2016The importance of corporate and salesperson expertise and trust in building loyal business-to-business relationships in China32 cited
    • 2016Family Forest Owners’ Commitment to Service Providers and the Effect of Association Membership on Loyalty21 cited
    • 2020Opportunism and conflict as precursors of non-economic and economic satisfaction outcomes in seller–customer business relationships20 cited
    • 2024Fostering long-term commitment in the sharing economy: Strategies formulated through mixed methods research design11 cited
    • 2023A time for heroes? Conceptualization, development and validation of the brand hero scale10 cited