SZodixStudyAcademic Library
ShelvesOpen access
Study · an open academic library·Metadata from OpenAlex (CC0)·Shelves·OpenAlex metadata, de-duplicated
Segmenting the energy market: problems and successes
16 references·0 citing·41 second hop
Segmenting the energy market: problems and successes (2011)Segmenting the energy market: problems an…Change Management in Government (2022)Change Management in Governme…Handbook of Market Segmentation (2013)Handbook of Market Segmentati…Market Segmentation Success – Making it Happen! (2010)Market Segmentation Success –…Implementation rules to bridge the theory/practice divide in market segmentation (2009)Implementation rules to bridg…Market Segmentation Success (2008)Market Segmentation SuccessAchieving market segmentation from B2B sectorisation (2008)Achieving market segmentation…Diagnosing and treating operational and implementation barriers in synoptic marketing planning (2007)Diagnosing and treating opera…Rediscovering market segmentation. (2006)Rediscovering market segmenta…A new research agenda for business segmentation (2002)A new research agenda for bus…Market Segmentation (2001)Market SegmentationDeveloping a decision tool for identifying operational and attractive segments (1995)Developing a decision tool fo…Segmenting industrial markets (1994)Segmenting industrial marketsMarketing Concepts and Strategies (1989)Marketing Concepts and Strate…Market Segmentation: A Review (1987)Market Segmentation: A ReviewErratum (1986)ErratumIssues and Advances in Segmentation Research (1978)Issues and Advances in Segmen…Product Differentiation and Market Segmentation as Alternative Marketing Strategies (1956)Customer relationship management (CRM) in e-government: a relational perspective (2004)Market Segmentation in Practice: Review of Empirical Studies, Methodological Assessment, and Agenda for Future Research (2008)Increasing sample size compensates for data problems in segmentation studies (2015)Segmenting the industrial market (1983)A Three-Stage Model of Industrial Trade Show Performance (1995)Generalizing about Trade Show Effectiveness: A Cross-National Comparison (1997)The complementary effect of trade shows on personal selling (2004)Market Orientation: The Construct, Research Propositions, and Managerial Implications (1990)The Effect of a Market Orientation on Business Profitability (1990)Marketing management: analysis. planning. implementation and control (2000)Judging the quality of customer segments: segmentation effectiveness (2010)Unfolding implementation in industrial market segmentation (2010)Performing market segmentation: a performative perspective (2014)Case Study Research: Design and Methods (1984)Case Study Research (2004)Case study research: design and methods (2011)Segmenting the online consumer market (2011)The dark side of CRM: advantaged and disadvantaged customers (2013)An Information Processing Theory of Consumer Choice (1979)A Means-End Chain Model Based on Consumer Categorization Processes (1982)A Means-End Chain Model Based on Consumer Categorization Processes (1982)Understanding Heterogeneous Preferences in Random Utility Models: A Latent Class Approach (2002)Advances in Consumer Research (2025)Marketing Management and Strategy (1994)How to research (2010)Multistage market segmentation: an exploration of B2B segment alignment (2016)Conjoint Analysis in Consumer Research: Issues and Outlook (1978)Self-Concept in Consumer Behavior: A Critical Review (1982)Marketing orientation and company performance: Industrial vs. consumer goods companies (1997)Brand orientation and market orientation — From alternatives to synergy (2011)Segmentation by motivation for rural tourism activities in The Gambia (2013)Reinventing program design (2009)Awakened leaders: born or made? (2010)Critical Success Factors in Implementing BPR in a Government Manufacturing Unit – An Empirical Study (2012)Influence of Corporate Social Responsibility on Loyalty and Valuation of Services (2005)Corporate Hypocrisy: Overcoming the Threat of Inconsistent Corporate Social Responsibility Perceptions (2009)Generational Differences in Work Values: A Review of Theory and Evidence (2010)Strategic branding of destinations: a framework (2009)Audience segmentation and climate change communication: conceptual and methodological considerations (2014)The acceptance of halal food in non-Muslim countries (2019)
this work references cited by second hop

References

  • 1978Issues and Advances in Segmentation Research921 cited
  • 1989Marketing Concepts and Strategies588 cited
  • 1987Market Segmentation: A Review384 cited
  • 2006Rediscovering market segmentation.299 cited
  • 2001Market Segmentation130 cited
  • 2002A new research agenda for business segmentation73 cited
  • 1994Segmenting industrial markets73 cited
  • 2009Implementation rules to bridge the theory/practice divide in market segmentation68 cited
  • 2022Change Management in Government54 cited
  • 2008Achieving market segmentation from B2B sectorisation50 cited
  • 2013Handbook of Market Segmentation44 cited
  • 2010Market Segmentation Success – Making it Happen!44 cited
  • 1986Erratum35 cited
  • 2008Market Segmentation Success34 cited
  • 1995Developing a decision tool for identifying operational and attractive segments27 cited
  • 2007Diagnosing and treating operational and implementation barriers in synoptic marketing planning17 cited

Cited by

No citing works inside the corpus for this window.

Only edges whose both ends are imported exist here. Widen the year window, or show the whole map. Back to the work