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An empirical study of luxury brand marketing effectiveness and its impact on consumer engagement on Facebook

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References

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547 cited

2003The Marketing of Luxury Goods: An exploratory study – three conceptual dimensions534 cited

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2022An Empirical Study of Brand Marketing Using TOPSIS MCDM Method25 cited
2015Offensive advertising in the fashion industry: Sexual objectification and ethical judgments of consumers11 cited
2022Antecedents and Mediators for Building and Integrated Research Framework towards Successful Brand Revitalisation5 cited
2016Disentangling the drivers of brand benefits: Evidence from social media marketing of two cosmetics companies5 cited