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Legal Strategies for Protecting Brands from Genericide: Recent Trends in Evidence Weighted in Court Cases

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References

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1994Trademark Infringement from the Buyer Perspective: Conceptual Analysis and Measurement Implications44 cited

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2010Colors, Brands, and Trademarks18 cited
2023Off the mark? What we (should) know about the bright and dark sides of corporate trademark practices13 cited
2013Value Capture and Brand Community Management13 cited